Industry 1st Partnership announced by GroupM and Savyour to drive Affiliate Marketing in Pakistan

Local and Global Media Investment Management Leader
– GroupM, as a part of their agenda to launch revolutionary and worth driving eCommerce
options, joins fingers with Savyour–
at present Pakistan’s 1st and solely Cashback App and Affiliate Marketing
Platform. This partnership will provide companies a performance-based
strategy to bringing a lot wanted scale by way of associates.
The eCommerce panorama of Pakistan has
witnessed unprecedented development since final 12 months, which has led manufacturers to focus
extra on establishing or additional increasing their on-line presence. Launched in
August 2020, Savyour gives customers with cashback towards transactions made
by their platform – no matter its measurement and order worth. The hook to
driving conversions is that cashback is utilized on prime of brand name and financial institution
sponsored offers and the quantity saved in the Savyour pockets could be encashed by way of
checking account or cell pockets. Alongside, GroupM may even use its experience in
Shoppertainment in Pakistan by way of Live and Social Commerce Events.
Naveed Asghar, CEO, GroupM, commented, “As
GroupM, we actively search for collaborations and breakthrough partnerships to drive
our strategic initiative of constructing and scaling eCommerce vertical in Pakistan
to assist our shoppers’ companies leap ahead. Our partnership with Savyour – an business 1st cashback
and affiliate marketing online platform, gives revolutionary options to manufacturers in a
vertical that has confirmed great success throughout the globe. This strategic
partnership will allow us to present manufacturers with a wonderful alternative to
drive incremental development in eCommerce area, whereas delivering a lot better
return on their investments”
Umair Gadit, CEO Savyour, commented: “We are assured that this partnership goes to show to be immensely helpful not just for Savyour and GroupM, but in addition for the eCommerce business in Pakistan in addition to the native financial system general. In order to sustain with the quickly altering on-line procuring universe, manufacturers want to proceed evolving and bringing one thing new to the desk that might excite customers and encourage them to store from them. We are thrilled to be working with an business chief like GroupM to assist their shoppers uncover a brand new approach of buying prospects and retaining their loyalty. At Savyour, we imagine that partnership is the important thing to any type of success, and we glance ahead to reaching new milestones by this one”.
Amna Khatib, Chief Digital Officer, GroupM added “Our goal to mastermind partnerships on this double digit rising vertical is to have a various set of providers on the desk facilitating companies in constructing a sizeable & sustainable on-line channel. In partnership with Savyour we intention to open new avenues and provide inventive options for manufacturers to speed up their development on eCommerce”.

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