Jebsen Group has promoted Gordon Lo to head of digital and channel advertising, in accordance to his LinkedIn account.
Previously, he was senior supervisor of the corporate, main a staff of 17 members in addition to overseeing 15 beer manufacturers and managing over 200 beer promoters. Lo joined the corporate in 2015 as advertising supervisor, the place he developed a transparent imaginative and prescient for the enterprise and generated annual advertising communication plans with full revenue and loss (P&L) accountability, monitoring the web earnings after bills.
He was additionally accountable for managing product positioning, go-to-market methods, audience, key messaging, packaging, pricing to guarantee profitable execution of product launch.
Prior to Jebsen Group, he was model supervisor at San Miguel Corporation, accountable for model improvement, formulating model methods and advertising plans, monitoring (P&L) forecast and management. He additionally dealt with promoting and promotional spend finances, drove and applied the digital, above the road and beneath the road plans in addition to stock management, carried out advertising evaluation and enterprise evaluate.
In the sooner a part of his profession, he labored for Sony as world advertising strategist. Based in Tokyo, he was accountable for enterprise improvement and product advertising, formulated world gross sales and advertising methods to guarantee profitability and operations effectivity, supplied path and help to China, Taiwan, Hong Kong and Vietnam on implement advertising programmes, and explored new promotion alternatives and new revenues earnings on community leisure service in Mainland China and dealing carefully with strategic companions similar to Baidu, Tencent, Youku, PPTV and hiapk.com on product improvement.
MARKETING-INTERACTIVE has reached out to Jebsen Group for extra particulars.
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