CompanyThe Georgia Department of Economic Development
Company DescriptionThe Georgia Department of Economic Development (GDEcD) is the state’s gross sales and advertising arm, the lead company for attracting new enterprise funding, encouraging the enlargement of current business and small companies, aligning workforce training and coaching with in-demand jobs, finding new markets for Georgia merchandise, attracting vacationers to Georgia, and selling the state as a vacation spot for arts and placement for movie, music and digital leisure initiatives, in addition to planning and mobilizing state sources for financial growth.
GDEcD’s Marketing, Communications & International Engagement Division developsand manages all public relations, advertising and promoting wants for GDEcD;upholds and manages model requirements; and maintains a number of net platformsincluding Georgia.org and DiscoverGeorgia.org. The Account Management teamworks with inside prospects and exterior stakeholders to facilitate the developmentof excessive-high quality, efficient advertising and communication supplies – from projectinitiation to managing milestones to completion.
Job DescriptionGDEcD’s Marketing, Communications & International Engagement Division developsand manages all public relations, advertising and promoting wants for GDEcD;upholds and manages model requirements; and maintains a number of net platformsincluding Georgia.org and DiscoverGeorgia.org. The Account Management teamworks with inside prospects and exterior stakeholders to facilitate the developmentof excessive-high quality, efficient advertising and communication supplies – from projectinitiation to managing milestones to completion.
This Account Manager place works immediately with the next GDEcD groups –Foreign Direct Investment, International Trade, and International Relations – Missionsand Protocol. The account supervisor assists and helps these economicdevelopment groups in attaining their gross sales and advertising objectives (home andinternational) by strategically developed print and digital advertising actions, aswell as commerce present/occasion advertising.
Under rapid supervision of the Director of Account Management, the successfulcandidate shall be a self-starter who develops and manages home andinternational advertising methods to raise GDEcD’s international profile, help Georgiacompanies getting into new worldwide markets, and entice new enterprise to the stateof Georgia.
Job Duties
Drive greatest-apply, multi-channel advertising and communications campaigns focusing on the precise message to the precise viewers
Provide commerce present and experiential help to incorporate pre and publish occasion digital promotions, promoting campaigns, collateral and promotional supplies administration
Develop robust relationships with international account managers, GDECD’s Director of Digital Marketing, Sr. Manager of Marketing companies, Director of Marketing & Communications and analysis workforce to make sure synergies between on-line and offline methods
Execute flawless worldwide missions the place key stakeholders similar to gubernatorial employees and GDEcD management are in attendance
Work in partnership with the account administration workforce to take care of and evolve content material on Georgia.org and Georgia.org/Trade
Open, handle, talk and monitor initiatives in net-primarily based venture administration device (Basecamp)
Desired abilities
5+ years skilled stage expertise working in conventional and digital advertising communications
Marketing/advert company most well-liked, however company aspect acceptable
Experience working with worldwide shoppers or places of work
5+ years of expertise working with a state, county or metropolis financial growth company
Working information of Basecamp
Required Education DegreeBachelor’s Degree
Required {qualifications}
Bachelor’s diploma in advertising, promoting, or communications. Minor in worldwide enterprise, financial growth or a carefully associated subject AND 3 years skilled stage built-in advertising expertise; OR one 12 months of expertise in a carefully associated skilled stage place.
Event administration and tradeshow help expertise
Multi-media/multichannel promotion and vendor administration expertise
Excellent skilled-stage writing, enhancing and proofing abilities
Computer proficient (MS Office together with Teams)
Strong sense of design fundamentals and expertise working with numerous photograph libraries and net platforms
https://www.globalatlanta.com/view/jobs/entry/9690/
