LeadCoverage Officially Sunsets SmithBrown Marketing,

ATLANTA, Aug. 02, 2021 (GLOBE NEWSWIRE) — LeadProtection, one of many fastest-growing international B2B lead technology corporations, in the present day introduced the corporate is formally transitioning from the title SmithBrown Marketing to LeadProtection, representing a brand new chapter of creating new processes and offering shoppers diversified lead technology methods. The agency was named “Atlanta’s 2021 Best and Brightest Companies to Work For” by The Best and Brightest. This title acknowledges LeadProtection’s continued dedication as they enhance their staff’ work experiences and supply ample development alternatives. LeadProtection, initially based in 2017 as SmithBrown Marketing, is a B2B lead technology agency specializing in provide chain, expertise, and warehousing. LeadProtection was established by Kara Brown and Will Haraway, preliminary co-workers turned enterprise companions as they mixed their shared love for provide chain business to create a specialised advertising and PR agency. Their group has continued creating and innovating, breaking obstacles whereas experiencing unprecedented development. “Last yr we expanded into new related markets with strategic shopper acquisitions, fast tactical changes and had been capable of interact top-level expertise amidst a pandemic,” stated Kara Brown, CEO and co-founder, LeadProtection. “Our group is quickly increasing and our clientele base is constant to develop upstream, producing record-breaking inbound conversion and producing new enterprise for our shoppers.” The Best and Brightest Companies to Work For competitors identifies and honors firms that ship distinctive human useful resource practices and a powerful dedication to their staff. Their management accompanied by an geared up group with numerous expertise and backgrounds has led them to be acknowledged as one of the best and brightest. Organizations are assessed based mostly on classes comparable to communication, work-life steadiness, worker schooling, range, recognition, retention, and extra. An impartial analysis agency evaluates every firm’s entry based mostly on key measures in numerous classes, together with compensation, advantages and worker options, worker enrichment, engagement and retention, range and inclusion, work-life steadiness and extra. “At LeadProtection we’ve got a ‘Culture of Yes’ that permits our group to be open when encountering new partnerships, alternatives and improvements,” stated Kara Brown. “Operating from a spot of respect, dignity, honesty, and transparency has influenced our tradition tremendously. These ideas guided us final yr as we not solely survived however thrived, rising 60%.” The Atlanta Innovation Forum additionally not too long ago honored LeadProtection as a “Top Innovator of 2021.” The “Top Innovator Program” acknowledges and showcases probably the most modern and numerous firms within the Southeast, awarding firms based mostly on their skill to determine and resolve urgent business points. LeadProtection developed and totally executed a gross sales improvement heart for his or her gross sales group through the top of COVID-19. The heart operated by successfully setting heat conferences with prospects for shoppers utilizing a completely rounded digital tech stack that included an auto-dialer, pure language processor and intent information to qualify leads. This innovation eradicated the necessity for face-to-face conferences making digital gross sales not solely doable, however thrive in a time of intense uncertainty. A excessive demand for B2B lead technology professionals has led LeadProtection to actively recruit bold expertise to affix their efforts. Their open Lead Generation Engineer (Account Manager) positions are distinctive roles at numerous ranges tailor-made in direction of advertising and lead technology professionals. Opportunities embrace cultivating shopper relationships whereas executing undertaking buildout and administration. Individuals aware of lead technology ideas, have a shopper communication aptitude and perceive the significance of monitoring gross sales objectives and outcomes are excellent candidates. “LeadProtection strives for innovation day-after-day via our work with our entrance line shoppers that resolve issues and create options for his or her prospects,” stated Will Haraway, chief content material officer and co-founder, LeadProtection. “Leaning into our area of interest has allowed us to interrupt obstacles and set up new business requirements.” About LeadProtection LeadProtection helps firms develop, or increase, lead technology via focused advertising methods and media protection that drives inbound conversions and measurable advertising ROI. The provide chain and heavy industrial targeted enterprise was began by two business consultants, Kara Brown and Will Haraway. More particularly, LeadProtection gives lead gen companies, together with advertising and gross sales alignment, perfecting tech stacks, social and electronic mail conversion, search engine optimisation and PPC, and gross sales accountability. For extra data, please go to www.leadcoverage.com. Contact: Sidney [email protected]   


Recommended For You