Lightspeed Appoints Dina Badia as New Chief Marketing Officer

Lightspeed accelerates international advertising efforts with new appointment of Chief Marketing Officer, Dina Badia.
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Morristown, NJ — (ReleaseWire) — 08/03/2021 — Lightspeed Financial Services Group (“Lightspeed”), at the moment’s dwelling {of professional} merchants, introduced Dina Badia has joined the corporate as Chief Marketing Officer. Badia brings greater than 20 years of expertise main growth-focused advertising methods for companies within the fintech and monetary companies verticals from startup to IPO, mid-market to Fortune 500.
As CMO, Badia will lead all features of the corporate’s model and advertising efforts, together with setting the imaginative and prescient, international advertising technique, and applications to scale, drive income development, and strengthen Lightspeed’s place as a market chief servicing the wants {of professional} and energetic merchants. Badia will be a part of Lightspeed’s govt crew, the place she’s going to work with the prevailing crew on Lightspeed’s strategic course.
“I’m thrilled to welcome Dina as our new CMO to steer the enlargement of our advertising capabilities and evolution of the Lightspeed model,” stated Farid Naib, Lightspeed’s Chief Executive Officer. “I’m assured her information of promoting, media, and expertise coupled together with her deep understanding of the wants of energetic merchants will guarantee we ship revolutionary options to our prospects and gasoline our continued development.”
Badia is an idea-oriented and inventive marketer with a confirmed monitor document for delivering profitability in extremely aggressive, fast-moving, and entrepreneurial environments. “I’m excited to affix Lightspeed at such a important time of development,” stated Badia. “I sit up for working alongside an govt crew with such a wealthy and tenured background devoted to the wants of energetic merchants”.
Badia not too long ago served as Senior Vice President, Head of Americas at GAIN Capital, a subsidiary of StoneX Group Inc., the place she was liable for the industrial technique, go-to-market execution and monetary efficiency for within the Americas. During her tenure at GAIN, she managed model advertising, buyer acquisition, gross sales operations, product administration, and product advertising for a number of manufacturers in a number of regulatory jurisdictions globally.
About Lightspeed Lightspeed Financial Services Group is the house {of professional} merchants. Lightspeed is a premier supplier of equities, choices, and futures brokerage companies for energetic {and professional} merchants. Headquartered in New Jersey and with an workplace in Chicago our hallmarks of service, stability, and technological know-how are acknowledged by merchants throughout the United States. Lightspeed’s mixture of extremely customizable, real-time ultra-low-latency options with world-class, skilled service helps us maintain merchants on the prime of their sport, no matter market circumstances.
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