COLUMBIA, Md.–(BUSINESS WIRE)–Merkle, a number one data-driven buyer expertise administration (CXM) firm, introduced that it’s working with Magnite, the world’s largest omnichannel sell-side promoting platform, to combine Merkury, its identification decision and information platform. Merkury’s mission is to function an identification supplier, supporting seamless interplay between manufacturers, media publishers, and expertise platforms to energy addressable promoting at scale.
Through this integration, Merkury and Magnite have constructed a brand new Prebid User ID module to assist concentrating on with out reliance on third-party cookies. This will allow entrepreneurs who make the most of Merkury for first and third-party viewers creation and concentrating on to entry distinctive stock sources, goal on the particular person degree, carry out closed-loop measurement and analytics, and obtain an elevated understanding of marketing campaign efficiency, together with person-based attain and frequency. The integration is obtainable instantly throughout the US.
“As the promoting business navigates the way forward for identification, joint cooperation and participation are important to make sure options are forward-looking, and honest,” stated Adam Soroca, chief product officer at Magnite. “By working with business leaders and innovators at Merkle, we’re offering consumers with a option to deal with their audiences within the put up third-party cookie world. Merkury’s collaborative basis is a key differentiator available in the market amongst many cookieless identification options.”
“We’re enthusiastic about the advantages each publishers and entrepreneurs will acquire from the Merkury platform. We selected to work with Magnite largely attributable to their management and innovation in open supply identification infrastructure. We are decided to create options that enable publishers simpler entry to manufacturers that leverage Merkury whereas having extra management over their provide,” stated Lynette Kaylor, VP, media and writer options, Merkury.
This collaboration is an addition to Merkury’s expansive roster of expertise and writer companions, which incorporates iHeartMedia’s SmartAudio, MediaMath, Meredith, Pandora, and Xandr. These partnerships enable entrepreneurs to promote at scale to particular person customers in a privacy-safe means throughout premium writer channels.
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Merkle is a number one data-driven buyer expertise administration (CXM) firm that makes a speciality of the supply of distinctive, personalised buyer experiences throughout platforms and units. For greater than 30 years, Fortune 1000 firms and main nonprofit organizations have partnered with Merkle to maximise the worth of their buyer portfolios. The firm’s heritage in information, expertise, and analytics kinds the inspiration for its unmatched abilities in understanding shopper insights that drive hyper-personalized advertising and marketing methods. Its mixed strengths in efficiency media, buyer expertise, buyer relationship administration, loyalty, and enterprise advertising and marketing expertise drive improved advertising and marketing outcomes and aggressive benefit. With 12,000 staff, Merkle is headquartered in Columbia, Maryland, with 50+ extra workplaces all through the Americas, EMEA, and APAC. Merkle is a dentsu firm. For extra info, contact Merkle at 1-877-9-Merkle or go to www.merkleinc.com.
We’re Magnite (NASDAQ: MGNI), the world’s largest impartial sell-side promoting platform. Publishers use our expertise to monetize their content material throughout all screens and codecs together with CTV, on-line video, show, and audio. The world’s main companies and types belief our platform to entry brand-safe, high-quality advert stock and execute billions of promoting transactions every month. In April 2021 we acquired SpotX to additional improve our CTV enterprise and higher assist our shoppers on this quickly rising market. Anchored in sunny Los Angeles, bustling New York City, mile excessive Denver, historic London, and down below in Sydney, Magnite has workplaces throughout North America, EMEA, LATAM, and APAC.