Baby and mom care model Mother Sparsh has introduced the appointment of Himanshu Chandel in its management fold. In his new position as the Head of Marketing and Growth at Mother Sparsh, Chandel would spearhead the brandâs general advertising and marketing and development technique together with analytics to deal with product innovation.
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The announcement assumes significance as it comes amid the premium D2C child and mom care model registering a three-time spike in its web site gross sales up to now three months.
The on-boarding of Chandel is aligned with the imaginative and prescient of the brandâs founders to attain a landmark feat within the D2C area by clocking 10 instances development within the web site gross sales.
âWe intend to scale Mother Sparsh to a 100-crore model by FYâ23, and alongside different stipulations, we’re dedicated to boost model loyalty among the many shoppers. The key development lever for us could be inserting finish shoppers on the centre of the general technique whereas we might strongly leverage retention advertising and marketing methods together with superior martech stack. The model would alongside proceed to scale acquisitions with the appropriate set of advertising and marketing combine,â mentioned Chandel.
Himanshu Gandhi, Co-Founder and CEO, Mother Sparsh, mentioned, âThe brandâs subsequent development chapter will majorly be round constructing a world-class model that thrives in a digital-first world.â
He added, âSpeed, precision and timing will play a significant position in our subsequent part of development journey, as successful buyer loyalty and enhancing buyer lifetime worth is sacrosanct for us.â
Prior to becoming a member of Mother Sparsh, Chandel has been instrumental in scaling a quantity of manufacturers such as Pipa Bella, now acquired by Nykaa, Homescapes Europa Ltd. and Passion Gaming. He has served as a senior govt throughout completely different segments such as gaming, relationship and matrimony, e-commerce, crypto foreign money and block chain.