Party leaders using social media to connect with young voters during election campaign

TORONTO —
Among the quick clips of recent dance strikes and humorous cats, NDP Leader Jagmeet Singh is amassing a big following of young voters with movies about his occasion’s platform on TikTok forward of the federal election on Sept. 20.

In one video, Singh performs a classy sound clip from TikTok’s library of songs, voices and humorous noises during which the voice of a person asks “why are you smiling like that?” Dancing to some background music, Singh factors to the house above him, the place messages equivalent to “taxing the Super Rich so we will put money into individuals” and “constructing properties you’ll be able to really afford” seem in orange textual content.

In one other, Singh and his partner Gurkiran Kaur Sidhu do a TikTok dance in entrance of the steps to the NDP campaign airplane, with the caption “on our manner to struggle for individuals!”

With every federal election, an increasing number of native social media customers are turning 18 and turning into eligible to vote. And more and more, Canadian politicians are harnessing the facility of various social media platforms to unfold their message.

“The election is a sizzling matter on TikTok proper now,” TikTok advertising knowledgeable Wave Wyld instructed CTV News Channel on Saturday. “All you have got to do is go to the hashtags of any of the occasion leaders and you will notice that it has tens of millions of views.”

Wyld stated social media is one thing all political events ought to use in elections, particularly with so many young Canadians continuously glued to their telephones. None of the opposite occasion leaders at present have TikTok, however are energetic on different social media platforms equivalent to Twitter and Instagram. 

“Make these connections and showcase how relatable you’re, and actually get youthful voters out to the polls,” she stated.

Wyld famous that a part of Liberal Leader Justin Trudeau’s success within the 2015 federal election got here from connecting to young voters by way of social media — again when different leaders weren’t using it to the identical extent. Wyld stated this reveals how social media might be essential in changing a big web following into precise votes.

“Jagmeet Singh is de facto tapping into this viewers and inspiring and connecting with these voters to get a vote,” Wyld stated.

As to whether or not or not participation on TikTok may alienate older voters who may see the stylish movies as pandering, Wyld stated the rising utilization of social media in politics is nearly unavoidable.

“The way forward for social media is large,” she stated. “Social media advertising and political campaigns play into that. I do not assume that they will actually ignore it.” 

https://www.ctvnews.ca/politics/federal-election-2021/ndp-leader-jagmeet-singh-harnessing-the-trendy-power-of-tiktok-amid-election-campaign-1.5556447

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