The Affiliate Marketing Podcast – The Future of Partner Discovery with Alex Phillips

As we’re nearing the top of Season 4 of the Affiliate Marketing Podcast, Lee-Ann is joined by one other nice visitor this week. In this week’s episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Alex Phillips, the founder of, to debate all issues affiliate administration and associate discovery.
Alex Philips began his profession within the affiliate trade by operating a web based person generator content material platform, earlier than transferring turning into an affiliate supervisor for a tech firm years later. Using his in depth data and experience from over 25 years inside the trade, Alex then went on to arrange a pc software program organisation, generally known as Not solely does provide a tailor-made discovery answer to manufacturers, nevertheless it additionally helps manufacturers to supply companions of all sizes and styles from a quantity of totally different networks, from conventional associates to influencers to complimentary companies. To study extra about go to their web site at
Listen to listen to extra about:

The significance of discovering the appropriate affiliate companions, it doesn’t matter what trade you use in.
How associate discovery has developed and the longer term that it has inside the internet affiliate marketing trade.
How instruments akin to may be extremly helpful for manufacturers, it doesn’t matter what their dimension.


[04:00] Alex discusses how he tackles the issues that come with monitoring and discovery inside the trade.
[15:05] Alex tells Lee-Ann how will help to seek out the third-occasion entity and never simply associates.
[26:00] Lee-Ann and Alex speak about conversion and click on by charges and the way they can be utilized to find out what number of clients a model will likely be more likely to get.
[35:00] Alex explains the significance of negotiation when constructing relationships, setting out clear KPI’s and constructing frameworks.
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