The Publisher Diaries: Deepak Tailor

After learning at Brunel University and gaining a Bachelor’s Degree in Marketing, Deepak Tailor went on to start out his freebie website, NewestFreeStuff.co.uk.

He had a ardour for private finance and bargains which led him to jot down his guide ‘How to Live for Free’ which went on to be a #1 Amazon bestseller.

He later went on to accumulate FreeStuff.co.uk to realize a good greater market share of the freebie house. Deepak even featured on the BBC present Dragons Den, gaining enterprise affords from three of the Dragons.

Deepak chatted to Niamh Butler-Walton in regards to the affiliate house, his favorite issues about it and the areas he want to enhance:

What’s your function and what does it include?

I’m the founding father of NewestFreeStuff.co.uk and LatestDeals.co.uk. We run platforms that present folks find out how to declare freebies and free samples from prime manufacturers within the UK. The second web site, LatestDeals.co.uk, is a community-driven web site the place folks share their very own bargains at 1000’s of outlets throughout the UK. 

My primary function at each firms is to handle the day-to-day operations but additionally to verify we’re continually constructing and sustaining good enterprise relationships with our retailers and retailers. I may very well be establishing calls with manufacturers, negotiating unique offers for our members and fascinating with new companions who wish to run promotions.

We work with a big number of manufacturers, from small companies to giant established retailers. I communicate to many various account managers every day to verify we’re all the time delivering on having the very best offers on the positioning. 

What do you take pleasure in most in regards to the efficiency advertising and marketing trade?

I really like the truth that every part is delivered by efficiency on this trade. There are so many different industries the place firms can spend 1000’s with out hitting any of the businesses ROI targets. We’ve had companions transfer from spending their budgets on social media, TV and print media to affiliate as a result of it simply is sensible.

We as an trade are excellent at ensuring we will ship new incremental gross sales to manufacturers and retailers. But what excites me much more in regards to the affiliate trade is the innovation and fast-paced nature of when issues change. It positively retains you in your toes. I all the time say there’s by no means a uninteresting day in working on this trade! 

Who is your efficiency advertising and marketing hero and why?

That’s a extremely laborious one! I’ve had so many individuals over time assist us by our journey. There are so many people at completely different publishers and affiliate networks which have assisted us in rising. But, the one which stands out on the writer aspect is Mark Pearson. What he created with MyVoucherCodes was actually groundbreaking and he’s achieved so many issues since he bought the corporate. He is a real innovator in our house and was one of many inspirations for establishing my first firm. 

Who in your workforce deserves extra recognition than they get? (The unsung hero)

There are so many individuals throughout each firms that deserve recognition previous and current. But the person who has caught by the corporate from begin to end is Francois Schwob. He began with NewestFreeStuff.co.uk within the first 12 months of the corporate beginning and he’s been instrumental with serving to us develop over time. He joined us once we solely had 1,000 guests on the positioning each month and he tailor-made our advertising and marketing and gross sales actions to help our development to succeed in over a million folks each month. It’s not one thing we might have achieved with out his fixed help and concepts. 

What traits are you seeing working with advertisers?

We’ve seen giant modifications in buyer habits over the lockdown interval and with that, we’ve seen modifications in and advertiser behaviour. The finest retailers have been adaptable to shift their choices primarily based on market circumstances. We’ve had many retailers that promote predominately in-store shift all of their exercise on-line and create nice offers for our members which have carried out nicely. Focusing the appropriate product on the proper time when it has been in demand has been essential to creating so lots of our partnerships an actual success over the previous couple of years. 

How has the function of affiliate networks modified over the past 12 months?

Affiliate networks have all the time been tremendous necessary as a key connector between the advertiser and the writer. Over the final 12 months, this has turn out to be much more necessary. We work very intently with all of the networks to facilitate a dialog with new and present companions. The account managers specifically have been an important supply of data for us to search for top-performing merchandise which are nice offers for customers. Our workforce is nice at recognizing these offers however the account managers method and resourcefulness at getting us unique offers has proved to turn out to be much more necessary. 

What one factor would you modify in regards to the trade?

It can be nice to see extra data-driven transparency between the advertiser and the writer. We have made giant strides in the previous couple of years however we generally nonetheless miss essential info on marketing campaign efficiency. Our every day reporting would decide up traits on our marketing campaign efficiency however sooner or later we wish to go even additional with reporting actual traits of what we’re actually seeing on the advertiser aspect by way of the shopper profile and repeat buying behaviour. All of this could assist us to color a greater image and what offers carried out the very best and the way we will ship even higher efficiency on future offers. 

What’s your prime tip for advertisers?

My prime tip is to try to make new and present companions work with us extra intently to strike the right deal for the buyer. One of the issues that’s tremendous necessary is to verify we put the buyer first when organising a promotion. I really feel like this will get neglected generally and we are sometimes pitched a 2% or 3% low cost on a product the place retailers count on it to ship a 12x improve in gross sales however this isn’t sensible.

We have over two million members at LatestDeals.co.uk but when retailers have large advertising and marketing objectives like growing market share, buying new prospects and driving extra gross sales then advertisers really want to push the boat out to organise an amazing deal to seek out their splendid buyer. 

What different areas of the trade are you able to see your self working in sooner or later, maybe?

That’s a tough one! But I’m fairly blissful and happy with what we’re doing on the writer aspect. We do some fairly revolutionary issues every day throughout each firms. This nonetheless gives me with sufficient pleasure to get up each morning to be eagerly awaiting what new thrilling initiatives and campaigns we’ll be engaged on the week forward.

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