Comvest Partners Announces Strategic Investment in Gen3 Marketing

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WEST PALM BEACH, Fla., Sept. 21, 2021 (GLOBE NEWSWIRE) — Comvest Partners (“Comvest”), an operationally-focused non-public funding agency, is happy to announce a strategic funding in Gen3 Marketing, LLC (“Gen3”), a multinational digital advertising companies agency and an {industry} chief in internet online affiliate marketing. Gen3 turns into a brand new platform in Comvest’s non-public fairness portfolio. Terms of the transaction weren’t disclosed. Founded in 2007 by co-Chief Executive Officers Andy Cantos and Mike Tabasso, Gen3 is without doubt one of the largest companies in the $8 billion U.S. internet online affiliate marketing {industry}. Gen3 manages the affiliate and digital advertising applications of main on-line retailers spanning various finish markets, together with monetary companies, well being and wellness, attire and equipment, and residential and backyard. Headquartered in Blue Bell, Penn., Gen3 additionally maintains operations in Santa Barbara, Calif., Canada and the United Kingdom, offering purchasers all through North America and Europe with a whole internet online affiliate marketing resolution in addition to broader digital advertising companies, together with paid search, Amazon promoting, and website positioning, to drive e-commerce. “We are excited to accomplice with Gen3 and help a powerful group of pioneers in digital internet online affiliate marketing,” stated Maneesh Chawla, Senior Partner at Comvest Partners. “With customers spending extra time on-line, digital methods signify a steadily rising share of advertisers’ general advertising spend. Affiliate advertising has grow to be an more and more in style and vital channel permitting advertisers to cost-effectively convert gross sales by means of focused content material. We stay up for supporting Gen3 in accelerating the robust development of the enterprise.” “Gen3 is a extremely regarded strategic accomplice to its massive roster of blue-chip purchasers,” Mr. Chawla added. “With its deep sector experience, expansive writer community, seasoned account groups and proprietary analytical instruments, Gen3 skillfully executes confirmed methods that drive robust e-commerce outcomes for its clients.” Affiliate advertising is a type of digital promoting in which e-commerce publishers of digital content material – which embrace information and leisure websites, evaluation websites, blogs, and coupon and loyalty websites – are compensated to advertise an organization’s services and products. “We consider Gen3 is a really well-positioned chief in a market with favorable {industry} tendencies,” stated Mr. Cantos. “Comvest, with its collaborative, team-based method and lengthy monitor file of success scaling founder-led enterprise companies firms like ours, is the right accomplice to assist us maximize this thrilling subsequent section of development.” “We are thrilled to have the help and sources of Comvest in serving to us additional make investments in our firm, capabilities and group, and generate significant outcomes for our purchasers in the quickly increasing digital advertising panorama,” stated Mr. Tabasso. Lincoln International acted as monetary advisor to Gen3 in reference to the transaction. Duff and Phelps, A Kroll Business, served as monetary advisor and Akerman LLP served as authorized advisor to Comvest. Financing for the transaction was supplied by Stellus Capital Management and PennantPark Investment Advisers, LLC. About Gen3 Marketing: Gen3 Marketing is an industry-leading, full-service digital advertising companies supplier specializing in internet online affiliate marketing. For extra data, please go to About Comvest Partners:Comvest Partners is a personal funding agency offering fairness and debt capital to middle-market firms throughout the U.S. Since its founding in 2000, Comvest Partners has invested over $6.7 billion. Today, Comvest Partners has roughly $5.4 billion of property below administration. Through its in depth capital sources and broad community of {industry} relationships, Comvest Partners affords firms monetary sponsorship, crucial strategic and operational help, and enterprise growth help. For extra data, please go to For extra data, please contact:Maneesh Chawla, Senior Partner, Comvest Partners – [email protected] Greg Barnes, Vice President, Comvest Partners – [email protected] Carlos Soto, Managing Director, Head of Business Development, Comvest Partners – [email protected]
Source: Comvest Partners

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