Comvest Partners Announces Strategic Investment in Gen3

WEST PALM BEACH, Fla., Sept. 21, 2021 (GLOBE NEWSWIRE) — Comvest Partners (“Comvest”), an operationally-focused personal funding agency, is happy to announce a strategic funding in Gen3 Marketing, LLC (“Gen3”), a multinational digital advertising providers agency and an {industry} chief in internet affiliate marketing. Gen3 turns into a brand new platform in Comvest’s personal fairness portfolio. Terms of the transaction weren’t disclosed. Founded in 2007 by co-Chief Executive Officers Andy Cantos and Mike Tabasso, Gen3 is without doubt one of the largest companies in the $8 billion U.S. internet affiliate marketing {industry}. Gen3 manages the affiliate and digital advertising applications of main on-line retailers spanning numerous finish markets, together with monetary providers, well being and wellness, attire and equipment, and residential and backyard. Headquartered in Blue Bell, Penn., Gen3 additionally maintains operations in Santa Barbara, Calif., Canada and the United Kingdom, offering shoppers all through North America and Europe with a whole internet affiliate marketing resolution in addition to broader digital advertising providers, together with paid search, Amazon promoting, and search engine optimisation, to drive e-commerce. “We are excited to accomplice with Gen3 and assist a powerful staff of pioneers in digital internet affiliate marketing,” mentioned Maneesh Chawla, Senior Partner at Comvest Partners. “With shoppers spending extra time on-line, digital methods characterize a steadily rising share of advertisers’ total advertising spend. Affiliate advertising has turn into an more and more common and necessary channel permitting advertisers to cost-effectively convert gross sales by means of focused content material. We sit up for supporting Gen3 in accelerating the robust development of the enterprise.” “Gen3 is a extremely regarded strategic accomplice to its giant roster of blue-chip shoppers,” Mr. Chawla added. “With its deep sector experience, expansive writer community, seasoned account groups and proprietary analytical instruments, Gen3 skillfully executes confirmed methods that drive robust e-commerce outcomes for its clients.” Affiliate advertising is a type of digital promoting in which e-commerce publishers of digital content material – which embody information and leisure websites, evaluate websites, blogs, and coupon and loyalty websites – are compensated to advertise an organization’s services. “We consider Gen3 is a really well-positioned chief in a market with favorable {industry} traits,” mentioned Mr. Cantos. “Comvest, with its collaborative, team-based method and lengthy observe file of success scaling founder-led enterprise providers firms like ours, is the right accomplice to assist us maximize this thrilling subsequent section of development.” “We are thrilled to have the assist and sources of Comvest in serving to us additional make investments in our firm, capabilities and staff, and generate significant outcomes for our shoppers in the quickly increasing digital advertising panorama,” mentioned Mr. Tabasso. Lincoln International acted as monetary advisor to Gen3 in reference to the transaction. Duff and Phelps, A Kroll Business, served as monetary advisor and Akerman LLP served as authorized advisor to Comvest. Financing for the transaction was supplied by Stellus Capital Management and PennantPark Investment Advisers, LLC. About Gen3 Marketing: Gen3 Marketing is an industry-leading, full-service digital advertising providers supplier specializing in internet affiliate marketing. For extra data, please go to About Comvest Partners:Comvest Partners is a non-public funding agency offering fairness and debt capital to middle-market firms throughout the U.S. Since its founding in 2000, Comvest Partners has invested over $6.7 billion. Today, Comvest Partners has roughly $5.4 billion of property underneath administration. Through its in depth capital sources and broad community of {industry} relationships, Comvest Partners provides firms monetary sponsorship, vital strategic and operational assist, and enterprise improvement help. For extra data, please go to For extra data, please contact:Maneesh Chawla, Senior Partner, Comvest Partners – [email protected] Greg Barnes, Vice President, Comvest Partners – [email protected] Carlos Soto, Managing Director, Head of Business Development, Comvest Partners – [email protected]

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