Further growth in the YK Group

“With shopping24, we’re actually delighted to have been in a position to win over and acquire the confidence of one among the high firms in the space of commerce content material for the group, which has been profitable in the marketplace for over 20 years. With this addition to our portfolio, we’re shifting nearer to our purpose of changing into the worldwide chief relating to monetising content material” – Daniel Neuhaus, CEO of the YK Group.

Through the partnership with shopping24, which additionally operates fashion24 and living24 as associates alongside its personal search engine, the newly-formed YK Group community has paved the manner as a world commerce community to deliver a one-stop resolution to the market, which is handy and wide-ranging for everybody. Going ahead, publishers is not going to solely revenue from the instruments and white label options made accessible by shopping24, but in addition from the high-performance options made accessible by Yieldkit and digidip in the space of content material monetisation. This mixture will allow the multiple thousand advertisers at present working with shopping24 in cooperation with the group to develop turnover extra simply and extra rapidly.
“Working with Yieldkit and digidip and the synergy results caused by the takeover, we will deliver the growth of our commerce-content technique to the subsequent stage each nationally and internationally and unleash utterly new potential” – Dennis Kallerhoff, managing director of shopping24. “We are completely satisfied that we will add worth for our customers and companions utilizing the good mixture of buying suggestions and content material. I’m very a lot trying ahead to working with our new affiliate firms Yieldkit and digidip.”The award-winning firm was based in 1997 and combines 125 million merchandise in its community. shopping24 has maintained trusting relationships with its advertisers on account of its content-commerce know-how which suggests offering digital gross sales recommendation in the type of extra product info and inspiration aiming so as to add shopping for incentive.Sebastian Klauke, Member of the Executive Board, E-Commerce, Technology, Business Intelligence and Corporate Ventures at the Otto Group: “From our perspective, the new constellation offers shopping24 a stable perspective in order to future proof and maintain and profitable place amongst its competitiors. I’d wish to take this chance to specific my gratitude in explicit to all the workers for his or her profitable work in the previous years.””The acquisition of shopping24 is a perfect addition to Yieldkit and digidip. The particular person firms, the YK Group and their clients are all going to drastically profit resulting from the coming collectively of the writer and advertiser portfolios, in addition to merchandise owned by the three affiliate firms.” – Dr Carsten Rahlfs, managing associate at Waterland.The sale of shopping24 to the YK Group is topic to approval by the anti-trust authorities.About shopping24The shopping24 commerce community develops tailor-made e-commerce options for product suggestions in the shopping-affine context. Every product ought to have the likelihood to be seen proper there the place the person is. For over 20 years, the shopping24 commerce community has been a entrance runner in the core disciplines product serps, buying portals and white label options for retailers, publishers and advertisers.  The firm employs about 50 folks and relies in Hamburg.  It was awarded as Germany’s greatest employer (in keeping with Kununu Employer Ranking in the class of Internet) for 5 years in succession.  It was based in 1997 as an integral a part of the Otto Group and is led by Dennis Kallerhof. About YK GroupThe YK Group incorporates the work invested by Waterland Private Equity in affiliate and efficiency advertising and marketing. Besides shopping24, the group additionally owns Yieldkit, a number one platform for content material monetisation, efficiency and affiliate internet marketing, in addition to digidip, a specialist for premium content material monetisation.  The YK Group is managed by Daniel Neuhaus (CEO), Tobias Conrad (CCO) and Nils Grabbert (CTO).About WaterlandWaterland is an impartial personal fairness funding group that helps companies in realizing their growth ambitions. With substantial monetary assets and trade experience, Waterland allows its portfolio firms to realize accelerated growth each organically and thru acquisitions. Waterland has places of work in the Netherlands (Bussum), Belgium (Antwerp), France (Paris), Germany (Hamburg and Munich), Poland (Warsaw), the UK (London, Manchester), Ireland (Dublin), Denmark (Copenhagen), and Switzerland (Zurich), and at present manages 9 billion euros of investor commitments. Since its founding in 1999, Waterland has persistently achieved above-average efficiency with its investments. Waterland stands in fifth place globally in the present HEC/Dow Jones Private Equity Performance Ranking (January 2021) and is ranked eighth in the Preqin Consistent Performers in Global Private Equity & Venture Capital Report 2020 amongst the world’s personal fairness companies. In addition, Real Deals in its PE Awards has conferred on Waterland the title “Pan-European House of the Year 2020”.Press contact YK Group:Jan OelkerT: +49 40 41498912E: [email protected] Press contact Waterland:Florian BergmannT: +49 89 2000 30 30E: [email protected]Photo – https://mma.prnewswire.com/media/1632355/YK_Group_Daniel_Neuhaus_CEO.jpg Photo – https://mma.prnewswire.com/media/1632356/Dennis_Kallerhoff.jpg Logo – https://mma.prnewswire.com/media/1632357/YK_Group_Logo.jpgSOURCE Yieldkit


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