MEET THE PEOPLE Teni Stuffman, executive director of business development at VAS2Nets Technologies

Teni Stuffman, is executive director of business development at VAS2Nets Technologies working within the telecommunications and fee trade in west and east African international locations. A driving power behind the present main place of VAS2Nets Payment and Technologies inside the business development area in West Africa with in-depth data of convergent communications know-how, cell banking providers, funds integration and direct profession billing implementations in Nigeria, Ghana and Cameroon.
Which international locations or areas do you are feeling signify the best alternative for telemedia providers?
The Covid-19 pandemic has had a profound affect on the digital panorama world wide most particularly in Africa. Mobile penetration in Nigeria, Ghana and Cameroon has largely risen to the problem of maintaining people and companies related throughout the pandemic, cell penetration has helped the fee trade, at present maturing at an exponential tempo.
This is mirrored within the profile of the corporations, the breadth of protection, the growing stage of international connection, alternatives for innovation and rising ranges of profitability. Confidence within the trade is rising, and that is underpinned by some flagship success tales recorded in latest time.
Which content material and/or purposes do you see being the most probably to learn from telemedia billing and/or advertising applied sciences?
Consumption of fee providers inside the Africa ecosystem continues to develop because the launch of cell cash in Kenya powered by Safaricom, Mobile funds and Direct profession billing has advanced at dynamic tempo throughout, with a number of fee suppliers positioning themselves by providing credible B2B and B2C choices throughout shopper parallels. Usage of fee providers by incumbents additionally continues to rise, as notable banks proceed to companion with us to cowl the important thing buyer segments.
Do you assume that Direct Carrier Billing can turn into mainstream and by which markets?
Digital service pattern is growing, gaming, streaming, instructional content material, well being, and wellness, and plenty of extra, retailers are creating seamless consumer experiences with merchandise acquainted to the shoppers. Because prospects right here need resolution that can contribute meaningfully to their on a regular basis life, fee entry are drivers for content material development. Ease of fee stays very important and good cellphone penetration will proceed to rise to unlock broader shopper base.
Not everybody has a credit score or debit card or checking account to pay with, as service competitors accelerates post-Covid19, giving customers entry to preferences is important for buyer satisfaction, DCB is an possibility that works completely inside the African markets.  There’s must amend laws in sure areas between the fee and telecoms regulator. the prevailing concern is across the lack of readability and certainty on the regulation of rising segments corresponding to cryptocurrency, digital ledger know-how, and so on. as over regulation could stifle innovation which at present limits the extent to which DCB may be leveraged in African market.
What are the important thing drivers and inhibitors for development?
The cell telecoms and fee trade is maturing and continues to develop. There stays a excessive diploma of optimism, nevertheless the trade is dealing with some scale-up challenges. Two basic foundations for continued success will embody the extent of efficient collaboration with main gamers and the extent of authorities help.
Do you see affiliate internet marketing being a major, trusted channel for telemedia propositions or do you assume various routes to market will turn into extra common?
Payment is a significant focus for buyers and monetary inclusion aims relies on development in infrastructure supporting cell funds as cashless is pivotal to digital penetration, a sort of performance-based advertising is rising inside the digital fee trade, fuelled by beneficial demand supporting adoption of cell funds, in addition to development in cell penetration.
What are they more likely to be?  
The energy of the fee ecosystem is underpinned by particular person and interconnected strengths throughout every of the important thing attributes. Providing funds and account options for customers and monetary establishments with incentives and options to extend market adoption, offering worth added providers which Includes cell cash and wallets, digital banks, fee processors, and funds back-end infrastructure suppliers.
How probably is it that crypto currencies will turn into common telemedia/cell fee mechanisms for premium content material, providers and purposes?
Africa has witnessed rising cryptocurrency adoption, pushed by a predominantly younger digital-savvy inhabitants, inflationary native forex, stringent overseas change insurance policies on each inflows and outflows, and a excessive demand for remittances amongst Africa’s diasporas. Nevertheless, regulatory stance on cryptocurrency is at present antagonistic therefore crypto currencies will stay common for peer-to-peer buying and selling and never for premium content material providers and purposes till regulators undertake it.
What have been essentially the most vital impacts of Covid19 available on the market and have you ever taken any “positives” from such a difficult set of circumstances?
In African markets, Covid 19 has pushed the monetary inclusion agenda as a significant deliverable for the cashless agenda. Demand for know-how enabled monetary providers and merchandise are actually on the rise to churn the share of financially excluded adults within the continent. (e.g., Nigeria diminished from 41.6 per cent in 2016 to 36.8 per cent in 2018). Some elements buttressing the adoption of cell fee providers embody faceless onboarding, micro saving alternatives, distant working business fashions and so on.
In the following 12 months what key technical developments or improvements do you are feeling may have essentially the most optimistic affect on mCommerce (VAS / cell funds / advertising)?
Looking at in the present day’s challenges and alternatives, in addition to learnings from worldwide ecosystems, there’s risk of elevated collaborations with gamers inside the trade and the eco-system, there can be newer business fashions and alternative to digitize current infrastructure for banks and different industries, exploration of extra markets in Africa, and progressing in the direction of a extra numerous and inclusive trade.
The COVID-19 pandemic has additionally introduced distinctive alternatives for fee suppliers like VAS2Nets to speed up innovation and transformation throughout monetary providers and past, with emergent cross-border issues like growing digital adoption because of heightened bodily restrictions, and potential modifications to work habits with distant working as the brand new norm.
Your phrases of knowledge: On a extra private stage, what’s the most inspiring piece of recommendation that has seen you thru a life in business to today and who gave that recommendation to you?

Get use to investing in folks it trickles into your relationship behavior
Be diligent within the space of visioning, what ensures consideration is readability of imaginative and prescient
Make investments in high quality selections, in space of dedication. Don’t misplace involvement for dedication.

>>> Did you already know we print Telemedia Magazine each quarter.  Free to certified readers.  Essential studying for any buisness that wishes to have interaction customers, monetise content material and drive gross sales of VAS and premium purposes.  Download the present Issue.

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