Paysafe Expands Betfred USA Sports Partnership Through Income Access Deal

HOUSTON–(BUSINESS WIRE)–Paysafe (NYSE: PSFE), a number one specialised funds platform, at this time introduced an expanded partnership with Betfred USA Sports, the wholly-owned U.S. subsidiary of U.Ok.-based bookmaker Betfred Group. Building on an current funds relationship, the deal sees Betfred USA Sports plug into the online marketing software program of Income Access, Paysafe’s advertising and marketing expertise and providers supplier, for the upcoming launch of a multi-state associates program.

The announcement marks the growth of a partnership by means of which Betfred USA Sports at the moment leverages the Skrill USA digital wallet1 for its Iowa on-line sportsbook, and credit score and debit card cost processing by way of Paysafe’s best-in-breed cost gateway for its on-line sports-betting model for the Colorado market. Both on-line gaming manufacturers had been unveiled in September 2020 and adopted the launch of respective retail sportsbooks earlier that yr.

With its market presence and robust model recognition, Betfred USA Sports is positioned for continued development within the regulated U.S. iGaming area. The launch, scheduled for later this yr, of its Income Access-powered associates program will help that goal because the operator will make the most of a strong reporting and monitoring platform to nurture relationships with advertising and marketing companions in each the digital and retail area. The program is about to first launch in Colorado with extra states forthcoming.

Through its industry-leading expertise, Income Access, winner of the EGR B2B Award for Affiliate Software Supplier for the final three years operating, will assist Betfred USA Sports strengthen its acquisition efforts throughout a number of regulated states. The platform can even enable the operator and its associates to collaborate extra successfully in selling a complete vary of wagering choices throughout American and worldwide sports activities.

Tara Wilson, Chief Operating Officer of Paysafe’s Income Access, mentioned: “This expanded partnership is an unimaginable alternative for Paysafe to construct on our momentum within the U.S. market, whereas working to help our flagship American companion Betfred USA Sports’ long-term development and success. For Income Access, this marks one other vital step in showcasing our capability to drive significant collaboration between our companions and associates within the regulated U.S. sports-betting area.”

Bryan Bennett, Chief Operating Officer of Betfred USA Sports, commented: “As we proceed to ramp-up our on-line operations throughout the U.S., Paysafe and Income Access are helpful instruments to satisfy buyer wants whereas monitoring and scaling our online marketing program. We sit up for persevering with the connection as we eye our launches in new jurisdictions.”


Note to editors

1The property, liabilities, and outcomes of operations of Skrill USA are consolidated in Paysafe Limited’s consolidated monetary statements; nevertheless, Paysafe Limited has no direct fairness possession in Skrill USA.

About Paysafe Limited

Paysafe Limited (“Paysafe”) (NYSE: PSFE) (PSFE.WS) is a number one specialised funds platform. Its core function is to allow companies and shoppers to attach and transact seamlessly by means of industry-leading capabilities in cost processing, digital pockets, and on-line money options. With over 20 years of on-line cost expertise, an annualized transactional quantity of US $100 billion in 2020, and roughly 3,400 staff positioned in 12+ international places, Paysafe connects companies and shoppers throughout 70 cost sorts in over 40 currencies around the globe. Delivered by means of an built-in platform, Paysafe options are geared towards mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and on-line funds. Further data is accessible at

About Income Access

Founded in 2002, Income Access is a digital advertising and marketing and expertise firm with an impartial affiliate community. It makes a speciality of offering online marketing and digital advertising and marketing options to regulated iGaming, lottery, land-based on line casino and monetary buying and selling firms. Through its award-winning advertising and marketing software program and a partnership-centric method, Income Access delivers complete knowledge and strategic perception on advertising and marketing campaigns throughout all digital and offline channels.

In September 2016, Income Access was acquired by Paysafe, the corporate behind the digital pockets manufacturers NETELLER and Skrill. Income Access is partnered with over 300 manufacturers worldwide. These embody: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish nationwide lottery), FXCM, GAIN Capital, IGT’s Lottomatica, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, TwinSpires and William Hill.

Follow Income Access on Twitter / LinkedIn / Facebook / Press Room / Content Hub

About Betfred USA Sports

Betfred USA Sports is the wholly owned US subsidiary of Betfred Group, a Warrington, United Kingdom primarily based bookmaker that owns and operates over 1500 betting outlets within the UK in addition to {industry} main on-line and cellular merchandise within the UK and Spain. Betfred Group, based by brothers Fred and Peter Done in 1967, created Las Vegas primarily based Betfred USA Sports in 2019 particularly to enter the sturdy and ever-expanding US sports activities betting market. Betfred USA Sports, a proud sportsbook sponsor of the Denver Broncos and Colorado Rockies, is at the moment a licensed operator in Iowa, Pennsylvania, Colorado, Louisiana and Arizona with Nevada, Washington and Virginia coming quickly pending regulatory approval.

Recommended For You