Paysafe : expands Betfred USA Sports partnership through Income Access deal

Paysafe : expands Betfred USA Sports partnership through Income Access deal

Sep 08, 2021

U.S. sportsbook will leverage Paysafe’s Income Access to launch affiliate internet marketing program throughout a number of states

Houston, Texas -Paysafe (NYSE: PSFE), a number one specialised funds platform, at the moment introduced an expanded partnership with Betfred USA Sports, the wholly-owned U.S. subsidiary of U.Okay.-based bookmaker Betfred Group. Building on an present funds relationship, the deal sees Betfred USA Sports plug into the affiliate internet marketing software program of Income Access, Paysafe’s advertising and marketing know-how and companies supplier, for the upcoming launch of a multi-state associates program.

The announcement marks the growth of a partnership through which Betfred USA Sports at the moment leverages the Skrill USA digital wallet1 for its Iowa on-line sportsbook, and credit score and debit card fee processing through Paysafe’s best-in-breed fee gateway for its on-line sports-betting model for the Colorado market. Both on-line gaming manufacturers had been unveiled in September 2020 and adopted the launch of respective retail sportsbooks earlier that 12 months.

With its market presence and powerful model recognition, Betfred USA Sports is positioned for continued development within the regulated U.S. iGaming area. The launch, scheduled for later this 12 months, of its Income Access-powered associates program will help that goal because the operator will make the most of a sturdy reporting and monitoring platform to nurture relationships with advertising and marketing companions in each the digital and retail area. The program is ready to first launch in Colorado with further states forthcoming.

Through its industry-leading know-how, Income Access, winner of the EGR B2B Award for Affiliate Software Supplier for the final three years working, will assist Betfred USA Sports strengthen its acquisition efforts throughout a number of regulated states. The platform will even enable the operator and its associates to collaborate extra successfully in selling a complete vary of wagering choices throughout American and worldwide sports activities.

Tara Wilson, Chief Operating Officer of Paysafe’s Income Access, mentioned: ‘This expanded partnership is an unimaginable alternative for Paysafe to construct on our momentum within the U.S. market, whereas working to help our flagship American companion Betfred USA Sports’ long-term development and success. For Income Access, this marks one other vital step in showcasing our skill to drive significant collaboration between our companions and associates within the regulated U.S. sports-betting area.’

Bryan Bennett, Chief Operating Officer of Betfred USA Sports, commented: ‘As we proceed to ramp-up our on-line operations throughout the U.S., Paysafe and Income Access are helpful instruments to satisfy buyer wants whereas monitoring and scaling our affiliate internet marketing program. We sit up for persevering with the connection as we eye our launches in new jurisdictions.’


Note to editors1The belongings, liabilities, and outcomes of operations of Skrill USA are consolidated in Paysafe Limited’s consolidated monetary statements; nonetheless, Paysafe Limited has no direct fairness possession in Skrill USA.

About Paysafe LimitedPaysafe Limited (‘Paysafe’) (NYSE: PSFE) (PSFE.WS) is a number one specialised funds platform. Its core goal is to allow companies and customers to attach and transact seamlessly through industry-leading capabilities in fee processing, digital pockets, and on-line money options. With over 20 years of on-line fee expertise, an annualized transactional quantity of US $100 billion in 2020, and roughly 3,400 staff situated in 12+ international areas, Paysafe connects companies and customers throughout 70 fee varieties in over 40 currencies around the globe. Delivered through an built-in platform, Paysafe options are geared towards mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and on-line funds. Further data is offered at

About Income AccessBased in 2002, Income Access is a digital advertising and marketing and know-how firm with an impartial affiliate community. It makes a speciality of offering affiliate internet marketing and digital advertising and marketing options to regulated iGaming, lottery, land-based on line casino and monetary buying and selling corporations. Through its award-winning advertising and marketing software program and a partnership-centric strategy, Income Access delivers complete information and strategic perception on advertising and marketing campaigns throughout all digital and offline channels.

In September 2016, Income Access was acquired by Paysafe, the corporate behind the digital pockets manufacturers NETELLER and Skrill. Income Access is partnered with over 300 manufacturers worldwide. These embody: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish nationwide lottery), FXCM, GAIN Capital, IGT’s Lottomatica, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, TwinSpires and William Hill.

Follow Income Access on Twitter / LinkedIn / Facebook / Press Room / Content Hub

About Betfred USA SportsBetfred USA Sports is the wholly owned US subsidiary of Betfred Group, a Warrington, United Kingdom based mostly bookmaker that owns and operates over 1500 betting outlets within the UK in addition to {industry} main on-line and cell merchandise within the UK and Spain. Betfred Group, based by brothers Fred and Peter Done in 1967, created Las Vegas based mostly Betfred USA Sports in 2019 particularly to enter the strong and ever-expanding US sports activities betting market. Betfred USA Sports, a proud sportsbook sponsor of the Denver Broncos and Colorado Rockies, is at the moment a licensed operator in Iowa, Pennsylvania, Colorado, Louisiana and Arizona with Nevada, Washington and Virginia coming quickly pending regulatory approval.

For extra data, please contact: Nick Say, Manager of Corporate Communications, North America, Paysafe T: +1-514 452-8747 / E: [email protected]

Recommended For You