Wildfire Appoints Michael Marcus to Board of Directors

E-commerce veterans Kerri Pollard and Adam Weiss additionally be part of the corporate’s board of advisorsSOLANA BEACH, Calif., Sept. 28, 2021 /PRNewswire/ — Wildfire Systems Inc., an modern monetary know-how platform that powers reward and loyalty applications, has appointed technique and monetary providers professional Michael Marcus to its board of administrators, and government affiliate internet marketing leaders Kerri Pollard and Adam Weiss to its board of advisors.Wildfire Systems’ enterprise platform allows companions to embed social commerce, rewards, and cashback choices inside their current providers. Its patented suite of applied sciences rewards on-line procuring and harnesses digital word-of-mouth, delivering enhanced person experiences, shopper loyalty, and new income streams for companions. By harnessing word-of-mouth suggestions, Wildfire drives incremental income for over 30,000 on-line retailers together with 1800-flowers, Dell, Macy’s, and Sephora. (PRNewsfoto/Wildfire Systems)Marcus, a long-time senior advisor at The Boston Consulting Group, was beforehand a Wildfire techniques advisor. He beforehand served as a C-suite government in HSBC/Household’s US bank card enterprise as chief danger officer, chief advertising officer, head of technique and enterprise growth, and head of knowledge/analytics. Prior to that, he was a accomplice at The Boston Consulting Group. Finally, he serves as a board member/advisory board member to a number of FinTech, RegTech, Alternative Data, and Loyalty firms.Pollard, a thought chief and innovator within the efficiency advertising trade, beforehand led essentially the most distinguished affiliate internet marketing community, Commission Junction, the place she served as the corporate’s president from 2007 to 2015. Currently chief income officer at Patreon, she has additionally served as chief income officer at Greenfly, Inc., and Honey, which was acquired by PayPal in 2019.Weiss, a seasoned government and professional within the affiliate internet marketing house, spent 14 years at Rakuten Marketing (previously LinkShare) holding a number of management roles together with common supervisor and senior vice chairman of the North American affiliate enterprise. Now the proprietor of Weiss Digital Consulting, he gives strategic consulting providers supporting innovation & progress for digital publishers and know-how companions within the affiliate channel.”Wildfire’s constant excessive progress will profit tremendously from the expertise and insights of these three completed trade consultants,” mentioned Jordan Glazier, Wildfire’s founder and CEO. “I could not be happier to add Mike’s proficient management and strategic imaginative and prescient to underpin our continued success, whereas the chief expertise from Adam and Kerri will enable them each to advise us as we proceed on our trajectory. I look ahead to their contribution and welcome them to the group.”Story continues”Wildfire empowers monetary providers organizations to reward customers’ natural procuring throughout desktop and cellular, whereas monetizing each transaction,” mentioned Marcus. “It may be very uncommon to discover a shopper loyalty proposition that drives financial savings for shoppers, whereas additionally delivering worth to the accomplice and to the service provider – it’s a win-win-win. The platform’s in depth capabilities and worth supply make Wildfire a model to watch. I’m excited to be part of Jordan and his group and look ahead to contributing my expertise to its worthwhile progress.””Wildfire brings modern new know-how to the affiliate trade, enabling firms that weren’t traditionally ready to take part within the affiliate ecosystem to construct new income streams,” mentioned Pollard. “Wildfire’s platform modifications the sport for these firms, permitting them to enhance the lifetime worth of their person base, whereas driving incremental gross sales for retailers throughout each vertical. I look ahead to advising the corporate because it continues its aggressive progress.””Wildfire’s turnkey platforms make it potential for its monetary providers and know-how companions to deploy rewards choices for his or her customers and take part in affiliate internet marketing in new and modern methods,” mentioned Weiss. “Wildfire is enabling wins for everybody: customers win with rewards and financial savings, retailers win with elevated gross sales, and companions win with enhanced shopper loyalty and new income streams.”For extra data on Wildfire’s commerce monetization platform and to schedule a demo, please go to: https://wildfire-corp.com/#solutionsAbout Wildfire Systems, Inc.Wildfire Systems gives an enterprise platform which allows companions to embed social commerce, rewards, and cashback choices inside their current providers. Wildfire’s patented suite of applied sciences rewards on-line procuring and harnesses digital word-of-mouth, delivering enhanced person experiences, shopper loyalty, and new income streams for companions. By harnessing word-of-mouth suggestions, Wildfire drives incremental income for over 30,000 on-line retailers together with 1800-flowers, Dell, Macy’s, and Sephora. The firm relies in San Diego and was based in 2017. For extra data, go to www.wildfire-corp.com.CisionView unique content material to obtain multimedia:https://www.prnewswire.com/news-releases/wildfire-appoints-michael-marcus-to-board-of-directors-301386201.htmlSOURCE Wildfire Systems

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