Halloween is true across the nook, and there’s no higher time than now to incorporate this spooky vacation into your social media advertising technique. Whether you’re wanting to draw consideration to a brand new itemizing, generate new leads or bump up the engagement in your posts, having somewhat enjoyable can go a great distance…and Halloween is thought for being among the many most enjoyable holidays of the yr!
But earlier than you go posting footage of pumpkins and telling ghost tales, it’s essential for brokers to do not forget that every publish issues, and having a technique is the very best place to begin. Here are 4 spook-tacular publish concepts to do this yr!
Offer Trick-or-(*4*) Safety Tips Though Halloween might be one of the vital satisfying holidays, particularly for youngsters, security must be a prime precedence. Trick-or-treating is generally accomplished at evening, which implies the solar is down, the sky is darkish and there are many youngsters and households strolling the streets. Point out the most secure neighborhoods and crosswalks—you’re the native knowledgeable in any case. Offer easy ideas for standing out on a darkish highway, equivalent to carrying glow sticks or reflective supplies they’ll add to their costumes or baggage. Share the preferred trick or treating hours in your market, and let those that are handing out sweet or driving know to be careful for youngsters throughout this time.
Share Halloween Decor IdeasWhy not share some enjoyable concepts to get your viewers excited for this spooky day? Post footage of various decor for Halloween, and even seasonal decor that may final lengthy after. Share concepts for various components of the house, just like the porch, the lounge or the entrance yard, inspiring your viewers to get into the spooky spirit. Share a video or step-by-step directions for DIY decor or take a stroll along with your digicam and showcase the neighborhood and their concepts! Even pair up with a neighborhood enterprise that sells autumn decorations, costume up one in every of your for-sale listings and tag them in your publish! This is just not solely a great way to have interaction your viewers, however you’re additionally serving to to enhance your group.
October is without doubt one of the greatest instances of the yr to maintain open homes, together with nearly. From flaunting photographs of the altering leaves to showcasing Halloween and autumn decor, you possibly can create an area that may make any potential purchaser swoon to your property. Of course, you need to make certain you aren’t hiding sure residence options with too many decorations, however improve the house, such because the entrance porch or entry manner, to give consumers a visible of what it could be like in the event that they reside there. But like another open home, each in-person and digital, much less is extra. Keep the decor going all through the home, equivalent to including pumpkins to the mantel, a bowl of sweet within the kitchen and even an animatronic ghost in the lounge for some spooky enjoyable.
Host a Virtual Costume Contest Contests and giveaways are an efficient advertising device when it comes to your social media technique—and Halloween is the proper time to do it! This time of yr is thought for humorous, spooky and distinctive costumes, so what higher manner to get your viewers engaged than holding a fancy dress contest? Simply create a publish or e-mail asking your viewers to share images of their very own, their youngsters’s and even their pet’s costumes, tag you of their publish, and share your web page to enter to win a prize. From a present card to a neighborhood restaurant or store, to a Halloween-themed prize, like a pumpkin carving equipment or some candy treats, you possibly can showcase your spooky spirit whereas staying linked to your group.
Paige Brown is RISMedia’s content material editor. Email her your actual property information concepts to [email protected]