Case Study: Growing and Activating Your Publisher Base

Optimus-pm will be a part of the International Performance Marketing Awards 2021 as sponsors. The company has proven true innovation on this case research with Victorinox, through which it proves the flexibility to develop and activate your writer base. The company started managing the Victorinox programmes on Impact and Rakuten in 2019 for the UK, German and French markets. With targets to extend model consciousness, drive gross sales and improve visitors progress, the company confirmed true success.

Being a heritage model, it was necessary for Victorinox’s high-end picture to be protected whereas a sustainable affiliate programme was delivered. This required a really thought-about strategy to the affiliate combine.

Optimus-pm prides itself on being an extension of its consumer’s advertising and marketing group, and they’ve developed a robust bond with Victorinox based mostly on belief and transparency between company and consumer. They have fashioned sturdy established relationships with associates and networks to work carefully collectively to get the very best outcomes for his or her shoppers.

Optimus-pm has grow to be an integral a part of Victorinox’s advertising and marketing group, sharing greatest observe throughout the groups and creating constant messaging throughout all territories and making certain that the affiliate programme complimented the general technique.

Objectives

In 2020, the aims for the Victorinox programme have been as follows:

Grow the affiliate base with emphasis on rising the variety of lively publishers by 20%Increase clicks by 10%Increase revenues and gross sales by 20%

Delivery

The UK, German and French programmes have all seen substantial progress within the affiliate channel and exceeded expectations with:

Revenue elevated by 93% within the UK, 31% in Germany and by 201% in France, all being over the goal of 20% income in every territoryClicks elevated Y/Y by 24% within the UK, 87% in Germany and 4% in France, exceeding the ten% goal set in UK and Germany and seeing a rise in FranceThe variety of lively publishers on the programme elevated by 30% within the UK, 54% in Germany and 56% in FranceThe variety of gross sales by way of the affiliate channel elevated by 106% within the UK, 73% in Germany and 193% in France – considerably exceeding the targets set of 20% in every nation

Tina Baraga, Global Social Media Manager at Victorinox mentioned: “Optimus has been an integral a part of the Victorinox advertising and marketing group in terms of internet affiliate marketing. They have supplied first-class experience and steering, are very simple to work with and have concurrently delivered nice outcomes which have exceeded our preliminary targets.”

“Victorinox is a extremely fascinating account to work on, particularly as we hold the long-lasting model picture in thoughts. The consumer has actually welcomed their affiliate channel into their advertising and marketing technique and Optimus-pm types a key a part of their group.

Mel Blue, Director of Affiliate Marketing at Optimus-pm mentioned: “Various different channels are liaised with frequently as we discover progressive options to points we face, and totally different groups at Victorinox have their enter into new concepts that we run by way of the affiliate channel. It leads to a well-rounded and well-informed strategy, as we ship outcomes in-line with their enterprise aims.”

See the complete case research on the Optimus-pm website to see how they delivered distinctive outcomes.Optimus-pm is a sponsor for this yr’s flagship IPMAs, which is able to happen on 18th October on the Landmark Hotel, London. There are nonetheless tables out there, so safe your seat now!

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