This #BoFLIVE occasion was based mostly on the ‘How to Build an Influencer Marketing Team’ and ‘The Art of Going Dark on Social Media’ articles.
Instagram has lengthy been the go-to platform for social media entrepreneurs. But whereas the photo-sharing app nonetheless holds sway, Instagram fatigue is plain, based on Sara Menouni, inventive director of influencer advertising agency Ykone. Meanwhile, options are have gotten more and more fashionable. Apps like TikTook and engagement strategies like livestreaming are seeing quick progress and a few manufacturers, together with Bottega Veneta and Balenciaga, are choosing subversive methods akin to “going darkish” on Instagram. Much additionally has modified about the sort of influencers and content material audiences are fascinated with, in addition to the inventive energy influencers anticipate to have when working with manufacturers.
“Now it’s about … shifting ahead: how will we work with influencers? What is our relationship like? What is the long-term advocacy facet to it?” stated Menouni.
Brands must adapt or danger dropping younger shoppers. On the newest #BoFLive, BoF senior editorial affiliate Alexandra Mondalek discusses the dos and don’ts of the rapidly-evolving social media advertising trade with Menouni, Lissy Von Schwarzkopf, chief enterprise officer at public relations agency Karla Otto and Sophie Abrahamsson, chief business officer of Bambuser, an e-commerce advertising agency.
How to Build an Influencer Marketing Team
The Art of Going Dark on Social Media
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