PHOENIX, Oct. 4, 2021 /PRNewswire/ — Item 9 Labs Corp. (OTCQX: INLB) (the “Company”), a vertically built-in, hashish dispensary franchisor and operator that produces premium, award-winning merchandise, at the moment introduced that the Company has added a senior-level advertising government and a mid-level advertising skilled to its advertising staff. Their focus is on managing and advancing the accelerated gross sales and model momentum that the enterprise is experiencing nationally throughout its hashish dispensary franchise, Unity Rd., and high-quality hashish model, Item 9 Labs. The hires embrace:
Kristen Mathis, Vice President of Marketing: Mathis has 15 years of profitable model and sales-building expertise, each company and company, in quite a lot of shopper bundle items (CPG) areas. With deep experience in direct-to-consumer, omni-channel advertising campaigns, she is going to lead the Company’s advertising division, re-position strategic goals and outline probably the most impactful ways to drive true incremental progress throughout the Company and its manufacturers. Recently, Mathis served 4 years as Head of Brand, Marketing, Creative + Social for Dansons Portfolio, the place she constructed her division from 4 to twenty-eight staff, created online marketing applications, launched paid and electronic mail advertising, and launched quite a lot of social media methods — together with partnerships with NASCAR and ESPN. Many of those campaigns had been deemed extremely worthwhile wins for the manufacturers.
Emily Gritti, Senior Manager, Trade Marketing & Events: Gritti brings a robust seven-year advertising monitor document in varied CPG areas by which she designed and efficiently carried out digital merchandising, social media content material, electronic mail advertising methods, native occasions, avenue staff & model rep. administration and extra to construct model worth and income progress. In her new position, she will likely be constructing holistic, best-in-class commerce advertising applications to foster progress, retention, engagement and gross sales for the Company’s dispensary and franchise companions. She may even be main occasions, demonstrations and ground-level advertising technique to additional help top-line company priorities and progress goals.
A model advertising guide with a formidable monitor document comprised of branding and advertising extremely acknowledged nationwide CPG and retail manufacturers – together with a number of years’ expertise constructing hashish and celebrity-driven CBD manufacturers, many from their conception and launch. This guide—whose title is withheld on account of aggressive concerns—will present cannabis-specific model expertise design technique, innovation, direct-to-consumer and brand-family integration experience to spherical out the brand new advertising staff hires.
“We are shifting swiftly on our progress initiatives and build up our advertising staff with high-level expertise, which is a high focus as we’re solidifying our present place and plotting our entrance into new markets with our Unity Rd. and Item 9 Labs manufacturers,” stated Item 9 Labs Corp.’s Chief Executive Officer, Andrew Bowden.
Item 9 Labs lately earned a Cannabis Cup win in Arizona, marking its ninth first place end in a hashish competitors inside the previous three years. The Company lately secured a $19 million development financing mortgage with Pelorus Equity Group for grasp website growth of its Arizona cultivation and lab website in addition to completion of its facility in Nevada. Currently, Unity Rd. has a franchise store open in Boulder, Colorado in addition to a number of agreements signed with greater than 15 entrepreneurial teams who’re growing the franchise in at the least 8 states.
Bowden added, “Kristen and Emily have hit the bottom working. Their enthusiasm and drive are infectious, infusing a brand new, synergistic power all through our group as they work intently with gross sales, distribution, product administration, packaging, operations, franchising and enterprise growth to spice up our manufacturers.”
The Company’s Director of Communications, Jayne Levy, was additionally promoted to Vice President of Communications. Levy spent almost a decade working in franchise-focused communications the place she executed public relations initiatives for 70-plus franchisors, spanning throughout 20 totally different industries and networks of 1 to three,000-plus areas. She started working with the Unity Rd. staff in December 2018 and upon acquisition of the franchise in March 2021 has taken a lead position in guiding inner and exterior communications throughout the Company. Additionally, Hannah Dahlgren was promoted to Senior Brand Manager and Veronica Paz Booth to Director of Education. Paz Booth is presently enrolled within the nation’s first hashish graduate program, Master of Science in Medical Cannabis Science and Therapeutics at The University of Maryland School of Pharmacy.
Item 9 Labs Corp. is presently looking for so as to add a number of director and management-level positions together with Director of Licensing, Creative Design Manager, Field Marketing Manager and Digital Marketing Manager, amongst different roles. Click right here to view present out there positions.
About Item 9 Labs Corp. Item 9 Labs Corp. (OTCQX: INLB) is a vertically built-in hashish operator and dispensary franchisor delivering premium merchandise from its large-scale cultivation and manufacturing services in the United States. The award-winning Item 9 Labs model focuses on best-in-class merchandise and person expertise throughout a number of hashish classes. The firm additionally presents a singular dispensary franchise mannequin by way of the nationwide Unity Rd. retail model. Easing obstacles to entry, the franchise offers a chance for each new and present dispensary house owners to leverage the information, assets, and ongoing help wanted to thrive of their state compliantly and efficiently. Item 9 Labs brings the very best trade practices to markets nationwide by way of distinctive retail expertise, cultivation capabilities, and product innovation. The veteran administration staff combines a various ability set with deep expertise within the hashish sector, franchising, and the capital markets to steer a brand new technology of public hashish firms that present transparency, consistency, and well-being. Headquartered in Arizona, the corporate is presently increasing its operations area by 650,000+ sq. toes on its 50-acre website, one of many largest properties in Arizona zoned to develop and domesticate flower. For further info, go to item9labscorp.com.
Forward-Looking AssertionThis press launch accommodates forward-looking statements inside the that means of the secure harbor provisions of the Private (*9*) Litigation Reform Act of 1995. Such statements contain dangers and uncertainties, together with, however not restricted to, dangers and results of authorized and administrative proceedings and governmental regulation, particularly abroad, future monetary and operational outcomes, competitors, normal financial circumstances, proposed transactions that aren’t legally binding obligations of the corporate and the power to handle and proceed progress. Should a number of of those dangers or uncertainties materialize, or ought to underlying assumptions show incorrect, precise outcomes might differ materially from these indicated. Important components that might trigger precise outcomes to vary materially from the forward-looking statements we make on this information launch embrace the introduction of recent know-how, market circumstances and people set forth in studies or paperwork we file occasionally with the SEC. We undertake no obligation to revise or replace such statements to mirror present occasions or circumstances after the date hereof or to mirror the incidence of unanticipated occasions.
Media Contact:Item 9 LabsJayne Levy, VP of CommunicationsE-mail: [email protected]
Investor Contact:Item 9 Labs800-403-1140Email: [email protected]
SOURCE Item 9 Labs Corp.