Ralph Lauren EMEA has appointed Newcastle-headquartered world company Silverbean to handle affiliate marketing exercise throughout Europe, the Middle East and Africa.
The affiliate and partnership marketing company will ship regional progress throughout the EMEA market and diversify the Ralph Lauren EMEA programme to embrace companions in any respect phases of the client journey.
Silverbean, a part of the N21 Group, additionally has places of work in Australia and the US. Along with the Ralph Lauren EMEA workforce it has plans for a number of outcomes within the first 100 days together with key associate recruitment, optimising present relationships, and bettering monitoring capabilities. Creative B2B partnerships may even be explored.
Nicholas Yates, Head of Global Affiliate Partnerships at Silverbean, mentioned: “It was nice to showcase at pitch stage why Silverbean is the right associate for the brand, each by way of service supply and cultural match, and we glance ahead to working collectively to develop their affiliate channel efficiency internationally and ship actual outcomes.”