Google appears to be rolling out podcast-based knowledge panels in Google Search. When you seek for your favourite podcast, you would possibly see a brand new knowledge panel present up in the search outcomes.
Example. Here is an instance for the Azeem Digital Asks podcast displaying up with a brand new knowledge panel on the appropriate hand facet of the desktop Google search outcomes web page:
This exhibits for a lot of podcasts, though not all, so it looks like Google continues to be making an attempt to roll this out extra absolutely. Google has but to formally announce this new search characteristic.
Here are some extra examples the web optimization group is speaking about on Twitter:
Why we care. If you or your purchasers run a podcast, test to see if you’re noticing this new knowledge panel in the Google search outcomes. If not, it could be associated to the RSS feed your podcast is produced on. Sadly, there isn’t a official documentation how your podcast can present as a knowledge panel.
About The Author
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming staff for SMX occasions. He owns RustyBrick, a NY primarily based internet consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on very superior SEM matters. Barry’s private weblog is called Cartoon Barry and he will be adopted on Twitter right here.