SEO Manager – Pedestrian TV

Pedestrian Group (Winner – Publishing Company of the Year, Mumbrella Publish Awards) is Australia’s main youth-centred writer. We attain a novel viewers of greater than 4.16 million Aussies per thirty days. We are dwelling to PEDESTRIAN.TV, VICE Australia, Refinery29 Australia, Business Insider Australia, Lifehacker Australia, Gizmodo Australia, Kotaku Australia and Openair Cinemas.
We deliver younger Aussies the tales they need throughout all of their pursuits – from tradition to tech, enterprise to gaming, style to leisure, politics to way of life. And we create progressive options for purchasers that they received’t get anyplace else. Pedestrian Group is wholly owned by Nine Entertainment Co., Australia’s largest and most various media firm.

We’re presently on the hunt for a SEO Manager to hitch our tight-knit and gifted staff in Sydney or Melbourne!

Reporting to the Senior Audience Growth & Insights Manager, our dream candidate is a talented digital marketer who lives and breathes SEO. Ultimately, you’ll be chargeable for rising natural site visitors to our websites by offering steerage and creating methods for our Editorial groups to implement.

You’ll know your CLS out of your LCP, will be capable to juggle stakeholders and their differing priorities like a circus act, and may observe what you preach in relation to creating SEO content material if the scenario ever known as for it.

The SEO Manager might be required to:

Work with our Heads of Editorial and Editors to additional entrench SEO finest practices into their staff’s on a regular basis workflow.
Work with our Operations staff and exterior builders/consultants to make sure our websites are sound from a technical SEO POV.
Build and oversee protection plans for key Editorial occasions.
Perform key phrase analysis to establish new site visitors alternatives for every of our websites. 
Identify present content material that may be up to date to drive extra site visitors. 
Ensure revealed content material snaps up a excessive rank, matches intent, and will get site visitors.
Stay on high of content material decay by monitoring site visitors and rankings.
Build, handle and additional improve Editorial reporting merchandise. 
Provide actual-time optimisation suggestions to Editorial to maximise site visitors in breaking information eventualities. 
Proactively discover and suggest efficient SEO options.

This place calls for somebody with:

Experience in researching key phrases and consumer search behaviour that results in insights for content material creation (expertise in media/publishing a plus).
Strong expertise with web site, SEO and analytics instruments (e.g. Google Search Console, Google Analytics, SEMrush, Screaming Frog, Supermetrics).
Basic expertise with Content Management Systems resembling WordPress
Top-notch spreadsheet abilities (Google Sheets, Excel). 
Bonus factors for knowledge visualisation abilities (E.g. Google Data Studio, Power BI).
Demonstrated copywriting and written communication abilities.
Strong stakeholder administration abilities.
Basic understanding of, and deep curiosity, in all points of Digital Marketing (natural/paid social, SEM, e-mail, lead technology) and the way they intersect with SEO in a media/publishing setting.
Demonstrated expertise in creating and executing SEO content material methods that improve natural site visitors.
Data evaluation abilities to constantly evaluate content material efficiency, site visitors and rankings.

Benefits:As a Pedestrian Group worker, you’ll take pleasure in perks like firm occasions, wellness applications, profession improvement programs and a versatile work-life steadiness. But most significantly, you’ll work alongside inspiring colleagues who will encourage you to be your finest self.

Wellness – Our firm’s Culture Club organises month-to-month yoga, meditation and tai chi classes each just about and IRL, and supplies psychological well being help to all workers, so we’re all Namaste Positive. 
Health & Fitness – Our Good Sports firm initiative provides workers the chance to enroll in a seasonal sport of their selecting. Whether that be Netball, Basketball, Dodgeball and even Axe Throwing, it’s as much as you!
Charity & Fundraising – Pay It Forward is Pedestrian Group’s charity and group program, the place we use our distinctive set of abilities to assist elevate funds and consciousness for points affecting Aussie youth. 
Work-life steadiness – We supply our workers versatile working preparations and beneficiant go away choices for large life occasions and journey.
Career Development – We present our workers alternatives for private {and professional} development. Be that via our month-to-month visitor speaker sequence PEDTALKS, on-line studying platforms, or in-individual workshops.
Social Events and Team Bonding – Pedestrian Group gives a wide range of alternatives to bond with the staff, from staff lunches, Friday arvo knockoffs on the native, staff actions, firm-large summits or simply an bizarre BBQ on the balcony with a DJ and a cheeky marg station (socially distanced after all) We work onerous & celebration more durable!

Working at Pedestrian Group gives you the prospect to collaborate with a gifted staff in a dynamic working setting. You’ll have the chance to develop your abilities and profession with considered one of Australia’s quickest rising digital media firms. 
This is a full-time place, and can ideally be based mostly out of Pedestrian Group’s places of work in both Sydney or Melbourne however candidates from different states are welcome to use!

If you’re eager to hitch us, ship us the next:

A canopy letter outlining why you’d be the proper match for this position (be happy to get artistic).
Your CV.

We can’t wait to satisfy you!

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