An Ecommerce SEO Case Study

Note: Thank you to Pierce Brelinsky, who helped me analysis and diagnose this subject.It’s no query that Shopify has been rising in recognition over time. We’ve been seeing that extra companies are selecting Shopify as their platform of alternative for eCommerce.Not solely has the platform attracted small to medium measurement companies however we’re seeing an increasing number of main retailers resembling Staples and Dressbarn utilizing the platform.Clearly, Shopify is attracting websites with greater technological necessities.A whole lot of these bigger Shopify shops are using the Fast Simon expertise for faceted navigation, class web page personalization, enhancing inner web site search, and extra.In this column, we’ll check out a Fast Simon integration, a few of the points that arose, and ideas you need to use to make yours go smoother.Adding Fast Simon To Shopify: A Case StudyFast Simon is a consumer interplay device that may assist enhance conversions and common order worth by automating some CRO duties utilizing AI, and integrates with WooCommerce, BigCommerce, and Magento, as nicely.AdvertisementContinue Reading BeneathWe had a shopper implement Fast Simon in December 2020 and whereas initially there gave the impression to be enhancements, we will see that natural visitors and visibility took a pointy drop in May 2021.Site analytics screenshot by writer, October 2021.While the timing of the Fast Simon implementation didn’t match up precisely, we nonetheless wished to research the problem additional.When we seemed into different websites that used Fast Simon, we discovered that lots of them appeared to have seen natural visibility drops previously couple of years.AdvertisementContinue Reading BeneathFor instance, right here is the natural visitors timeline for Motherhood Maternity:Motherhood Maternity web site analytics screenshot by writer, October 2021.And right here’s the natural visitors for Steve Madden:Retailer Steve Madden web site analytics screenshot by writer, October 2021.We really noticed related SEO tendencies for different websites that make the most of Fast Simon.Of course, correlation isn’t causation and there’s no telling when these websites carried out Fast Simon.However, all of this mixed with our shopper’s rating declines undoubtedly made us need to examine extra.We liked the UX enhancements that Fast Simon made to the location and wished to see if adjustments may very well be made to strengthen our shopper’s technical SEO basis.Thus, we started to make Shopify SEO changes for our shopper preserving in thoughts that there may very well be higher methods to optimize the platform.Fortunately, we have been in a position to considerably enhance rankings by following the method under.1. Enable PrerenderingWhen we first began working with the web site, certainly one of our most important issues was that lots of the important thing content material on their web site was getting loaded by way of JavaScript.For occasion, when turning off JavaScript, that is what was loaded on a class web page:Category web page screenshot by writer, October 2021.Reviewing the uncooked HTML, we have been in a position to affirm that the content material wasn’t getting server-side rendered.AdvertisementContinue Reading BeneathWhile Google can crawl JavaScript, which means Google’s second wave of indexing should parse by way of the JavaScript to correctly index the content material.While Google has improved its potential to crawl JavaScript, this led to some uncertainty as as to if or not Google was in a position to get full indexes of their pages.As nicely, when taking a look at Google’s rendering instruments, we noticed that a person web page’s content material was getting loaded in very lengthy