Better Collective launches problem gambling detection tool

Better Collective right this moment declares the choice to launch Gamalyze on all its foremost sports activities betting media manufacturers. The self evaluation tool from Mindway AI makes it doable for guests to conduct a check that may assist detect problem gambling. The tool is launched on throughout Safer Gambling Week 2021, a RAiG initiative operating in GB and Ireland this week. Gamalyze is a digital card recreation supplied to on-line gamblers the place the participant tries to maximise the win. During the sport, determination making is analyzed, utilizing validated neuroscientific rules. The evaluation supplies deep perception into gambling habits, thus figuring out key traits related to problem gambling. Jesper Søgaard, CEO and Co-Founder of Better Collective says: “Responsible gambling is an important a part of our enterprise philosophy. By implementing Gamalyze on our web sites, we give guests a chance to check their gambling habits and discover out if their gambling behaviour presents as enjoyable and entertaining, accurately, or whether it is doubtlessly problematic”. is among the first Better Collective websites with Gamalyze launched. Other platforms will comply with within the coming interval. Neil Smith, head of says:  “ is the world’s greatest social community of sports activities betting tipsters. We have thousands and thousands of holiday makers yearly and with Gamalyze launched, we improve our concentrate on accountable gambling so our neighborhood can really feel even safer after they go to our web site”.  Gamalyze is a self-test developed by Mindway AI, who has Better Collective as a majority shareholder. Mindway AI supplies a spread of options for the gaming {industry} that helps establish, forestall and intervene in at-risk and problem gambling.   Safer Gambling WeekThe Safer Gambling Week is a cross-industry initiative to advertise safer gambling in GB and Ireland. This 12 months it runs from November 1-7 2021 and along with Better Collective helps the marketing campaign with quite a few initiatives that can put concentrate on safer gambling and the place to seek out recommendation and assist. RAiGBetter Collective is among the many founding members of the organisation Responsible Affiliate in Gambling (RAiG) which works to extend concentrate on problem gambling within the {industry}. RAiG is an impartial physique set as much as assist elevate requirements within the sector, significantly in respect of accountable gambling. The affiliation goals to foster wider initiatives within the UK affiliate internet marketing sector to advertise social duty and assist create a safer gambling setting for shoppers.The physique was based in May 2019 and as a situation of membership, every member will likely be topic to an annual social duty audit which will likely be carried out by an impartial third occasion. For extra details about Mindway AI: Visit: For extra details about Safer Gambling Week: Visit: extra details about RAiG: Visit:  Enquiries relating to this announcement must be addressed to:Media contact: Ulrik Marschall, +45 6068 6370, [email protected] About Better Collective Better Collective is a world sports activities betting media group offering platforms that empower and improve the betting expertise for sports activities followers and iGamers. Aiming to make betting and gambling extra entertaining, clear and truthful, Better Collective affords a spread of editorial content material, bookmaker info, information insights, betting ideas, iGaming communities and academic instruments. Its portfolio of platforms embrace,, and Action Network. Better Collective is headquartered in Copenhagen, Denmark, and listed on Nasdaq Stockholm (BETCO). More info at

Press Release – Gamalyze on BC model websites

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