An on-line intelligence platform has began rating agencies by way of their SEO and Google searches.
The platform – Industry Alerts, which describes itself as a business-to-business competitor intelligence instrument – screens UK extensive property company rankings plus these in London, Glasgow, Manchester, Birmingham and Leeds.
In the capital, Winkworth and Dexters at present combat for first place intently adopted by Ellisons.
The platform says Reeds Rains dominates the search ends in Manchester, adopted by Hunters. Meanwhile, in Birmingham Dixons, LV Property and Glovers battle it out on the prime of the rankings.
And in Scotland EXP, Savills, Slater Hogg and The Estate Agency Company combat for prime spot in Glasgow.
Industry Alerts additionally says Hunters is the one company to rank within the prime three in two of the UK’s 5 main cities; it’s at present main the pack in Leeds.
This analysis additionally identifies what it calls “under-performers within the rankings relative to their dimension and spend.” And this consists of agencies and different property-related websites.
Platform founder Michael Beer says: “For instance, Purplebricks and Get Agent hardly ever rank on the primary web page of Google based on this analysis, however they’re probably the most dominant advertisers on Google nationwide.”
Beer continues: “Currently two to a few property brokers in every of the UK’s main cities dominate the rankings on Google. For property brokers who’re at present decrease down the rankings, this could stress the worth of implementing SEO methods to climb larger up each the natural rankings and the map pack rankings. It additionally underlines the necessity to keep a constructive fame on comparability web sites, corresponding to Three Best Rated and Yell.”