Loeffler Randall Is Hiring A Digital Marketing Manager In New York, NY

Objective: Partner with VP, Marketing and CEO on execution of enterprise goals for Loefflerrandall.com and associated digital platforms. Work to attain division targets by optimization of search advertising and marketing, e mail advertising and marketing, internet affiliate marketing, and CRM media. Assist as wanted with each day operations and website upkeep, and work cohesively with cross-functional companions in advertising and marketing, merchandising, gross sales and logistics.Responsibilities:Performance Media• Manage third social gathering paid promoting company: paid search, paid social, retargeting, and prospecting• Oversee paid digital spend in accordance with month-to-month, quarterly, and yearly funds income targets• Prepare considerate, efficient, and cohesive digital advertising and marketing plans to assist seasonal launches and promotions• Coordinate and share all seasonal belongings and updates from the graphics crew to the media company: liable for right SKU illustration, sizing, and duplicate together with A/B testing• Retain excessive degree model halo imagery by all media codecs: show, DPA, Instagram, Facebook, and so forth• Update and preserve meta titles, descriptions, and key phrases for optimized search engine optimisation throughout product uploads and refreshes• Communicate success of all media buys, together with retargeting and prospecting campaigns, to senior crew and supply considerate suggestions on future activationsAffiliate Marketing• Oversee affiliate channel to attain a focused development of fifty pts YOY• Develop and execute a blogger and influencer outreach technique in tandem with PR, and safe weblog mentions and link-backs to loefflerrandall.com• Manage daily wants of this channel together with: joint promotions, paid story placements, fee construction, seasonal launch communication, and sale/promo code routingE-mail Marketing• Responsible for well timed and correct coding, testing, and publication of all e mail advertising and marketing• Partner carefully with advertising and marketing and in-house inventive crew on belongings, scheduling, and duplicate• Create copy for topic traces and product headlines on promotional emails• Execute on e mail advertising and marketing schedule and updates, together with refreshes of e mail franchises similar to Welcome Series and post-purchase communications• Utilize buyer info structure to develop varied segmentation methods: establish and set goals for person personas to develop present enterprise and purchase earlier non-converters• Create and execute e mail acquisition packages with a aim to extend e mail record dimension 25% YOYManagement & Strategy• Work with social and content material crew to drive considerate content material creation• Generate weekly look again experiences on e mail and efficiency media outcomes• Track business greatest practices, stay present in digital advertising and marketing developments, and conduct client analysis to establish buyer behaviors• Proactively make information led suggestions to proceed innovation, discover new alternatives, establish the correct prospects for the model, and efficiently implement modifications• Strategize and develop excessive contact CRM packages to drive client engagement• Leverage Google Analytics to supply deeper, actionable insights on buyer purchasing habits for website ops, merchandising, and shopping for• Be a cross-functional communicator and problem-solver to assist effectivity and development• Prioritize and handle initiatives based mostly on timeline, assets, and funds• Asses each scenario holistically, make considerate tradeoffs, and stay versatile to shifts in technique• Opportunity to handle E-Commerce Associate and Customer Service Representative, and mentor staff for long run successCAREER DEVELOPMENTRole will develop with elevated gross sales quantity, dimension of crew, and new alternatives inside the enterprise.TO APPLY: Please ship your resume to [email protected], topic line Digital Marketing Manager.


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