Maximizing ‘golden minute’ key to social media video success: MIC

Taipei, Nov. 29 (CNA) Keeping movies to beneath a minute are the easiest way to attraction to social media customers in Taiwan, the Market Intelligence and Consulting Institute (MIC) mentioned Monday because it unveiled the outcomes of its newest survey on how social media content material is consumed domestically.MIC senior industrial analyst Rosa Chang (張筱祺) mentioned content material creators ought to abide by the “golden minute” rule when making movies for Taiwanese audiences as a result of it suits their preferences.According to the MIC survey of 1,200 individuals, when respondents have been requested to choose their most popular video size, 52.6 % gave a time of beneath one minute.Some 26.1 % of all respondents most popular movies lasting 30 seconds to a minute, 20.3 % opted for 10-30 second movies, and 6.2 % preferred 3-10 second movies.Content of over a minute additionally has an viewers, Chang mentioned, so long as the creator doesn’t overshoot the “golden minute” by an excessive amount of. About a 3rd of respondents (33.8 %) cited a choice for movies lasting 1-5 minutes.There was little urge for food, nonetheless, for movies of past 5 minutes, the survey discovered. Only 9.3 % of respondents most popular movies lasting 6-Quarter-hour, and solely 4.2 % cited a choice for something longer than Quarter-hour.Those outcomes dovetailed with the highest sort of social media content material most popular by Taiwanese — Instagram and Facebook tales — that are produced as a number of 15 second movies and have gone mainstream amongst social media customers, Chang mentioned.Asked about their most popular sorts of social media content material, tales on Facebook and Instagram have been chosen by 37.5 % of respondents, adopted by recorded movies (36.6 %), reside streaming (31.7 %), infographics (26.9 %) and pure textual content posts (26.9 %).In phrases of written content material, 49.7 % of respondents favored texts 140 to 280 phrases lengthy, adopted by 24.9 % who most popular to-the-point updates of 10 phrases or much less.The survey additionally discovered that Taiwanese customers have a tendency to flick thru private updates earlier than scrolling by means of the information.Over half, or 55.3 %, of these surveyed mentioned the very first thing they do within the morning is to verify Line. Other morning habits are scrolling by means of Facebook (41.6 %), and checking on-line information (26 %), Instagram (18.1 %), and Line Today News (17.9 %).Those numbers point out that the web has taken over conventional media as the way in which individuals need to obtain their information, in accordance to MIC.Among youthful netizens, Instagram appears to be the preferred app, beating out Line as the popular social media platform to browse amongst these aged 18 to 19 and rating among the many prime three apps within the 18 to 29 age group.Younger customers even have a better acceptance of on-line studying and are more proficient at getting shopper data and offers on-line, Chang mentioned, and he or she prompt that companies ought to concentrate to the preferences of youthful customers when designing social media advertising and marketing methods.The on-line survey, performed within the second quarter, had 1,200 legitimate responses with a margin of error of plus or minus 2.83 share factors.
(By Chung Jung-Feng and James Lo)

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