Rakuten and Golden State Warriors Extend Partnership

Headquartered in Tokyo with North American operations based mostly in San Mateo, California, Rakuten has market-leading companies in e-commerce, digital promoting, leisure and e-books, amongst many others. Its identify is the Japanese phrase for ‘optimism,’ which implies that Warriors gamers don a badge of optimism over their hearts.

“Dating again to 2017, we have established an unimaginable partnership with Rakuten, a collaboration constructed on the inspiration of mutual respect, aligned values and a want to proceed to innovate,” mentioned Warriors President and Chief Operating Officer Brandon Schneider. “As a number one know-how firm, Rakuten understands the evolving trajectory of the sports activities enterprise business, and collectively we are going to proceed to reinforce the participant and fan expertise for Warriors followers all over the world.”
“The Golden State Warriors exemplify Rakuten’s values and these we search for in a accomplice: innovation, teamwork and a want to be a constructive affect locally,” mentioned Amit Patel, CEO at Rakuten Americas. “We share the Warriors’ perception that reaching your targets requires optimism and self-discipline, and we stay up for supporting the crew in its quest for its subsequent NBA championship.”Warriors followers can proceed to earn Cash Back from Rakuten on on-line and instore purchases at Warriors Shop, each in retailer and on-line. To take benefit on-line, followers merely register for a free Rakuten membership and then enter Warriors Shop at rakuten.com/warriors. To earn Cash Back on in-store purchases, Rakuten members should hyperlink a bank card by way of the Rakuten In-Store Cash Back Offers web page. As it did final season, Rakuten is the presenting accomplice of a season-long marketing campaign tied to Warriors on-court jerseys. This 12 months, the crew’s Classic Edition uniform, the Warriors Origins jersey, is a modern-era spin on the crew’s 1961-62 street uniform that the crew wore in its sixteenth and closing season in Philadelphia previous to shifting to the West Coast. Warriors Origins celebrates the crew’s accomplishments in Philadelphia, together with the 1947 and 1956 NBA championships and a number of particular person league information that stand to today—highlighted by Wilt Chamberlain’s 100-point sport on March 2, 1962 vs. the New York Knicks. On three events this season, Rakuten will provide followers an unique free merchandise from the Warriors Origins x Mitchell & Ness Limited Edition March assortment once they enter Warriors Shop on-line at http://rakuten.com/warriors and make a qualifying buy of $25 or extra.Rakuten additionally continues in a number of different partnership capacities, together with because the Warriors’ Official E-Commerce Partner, Official Video-On-Demand Partner and Official Affiliate Marketing Partner. In addition, Rakuten Group’s international cell voice messaging service Rakuten Viber stays the Warriors’ Official Instant Messaging and Calling App Partner, and Rakuten Kobo is Official E-Reader Partner. Rakuten and the Warriors plan to renew their collaborations on charitable ventures within the San Francisco Bay Area neighborhood, such because the latest basketball courtroom refurbishment at Oakland’s McClymonds High School. The Rakuten partnership additionally consists of emblem illustration within the Warriors touring get together and extra advertising and marketing components, together with signage in Chase Center and different digital, social and radio executions.  About the Golden State Warriors The Golden State Warriors, at present enjoying of their 76th season, are a constitution member of the National Basketball Association. Founded in 1946 because the Philadelphia Warriors, the crew moved to the West Coast in 1962 and spent 9 seasons because the San Francisco Warriors earlier than shifting throughout the Bay to Oakland in 1971 and changing into the Golden State Warriors. In 2019, the Warriors returned to San Francisco to play at Chase Center, a privately financed, state-of-the-art 18,064-seat enviornment within the Mission Bay neighborhood. The crew’s storied historical past consists of six NBA Championships, 11 NBA Finals appearances, an NBA-record 73-win season, eight members of the NBA’s seventy fifth Anniversary Team, and 27 members of the Naismith Memorial Basketball Hall of Fame. For extra data on the Golden State Warriors, please go to warriors.com.About RakutenRakuten Group, Inc. (TSE: 4755) is a world chief in web providers that empower people, communities, companies and society. Founded in Tokyo in 1997 as a web-based market, Rakuten has expanded to supply providers in e-commerce, fintech, digital content material and communications to roughly 1.5 billion members all over the world. The Rakuten Group has over 25,000 workers, and operations in 30 international locations and areas. For extra data go to https://global.rakuten.com/corp/.CONTACT: Carol Lee[email protected]SOURCE Rakuten Americas Related Links https://www.rakuten.com

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