Social media marketing by tobacco and bidi companies, a growing public health concern

Patna, Nov 26 ( UNI) Tobacco industries have been utilizing social media platforms and have been promoting their merchandise on-line which has emerged as a main public health concern.School of proportion oncology chairman Dr Dhirendra Narayan referring to a latest examine “Selling Death on Social Media: How Bidis Are Reaching Consumers Online” carried out by world public health organisation Vital Strategies mentioned that out of 344 cases of bidi marketing on social media between December 2020 and August 2021, in 79% of cases, bidi merchandise have been being instantly marketed with clear pictures of the product.Dr Sinha mentioned that almost a quarter (24%) of bidi marketing on social media used messaging depicting bidis as a part of an aspirational, enjoyable or luxurious life-style.One-fifth (20%) of bidi marketing on social media used messages associated to a group celebration, reminiscent of birthdays of well-known figures and non secular festivals together with Holi and Eid—possible as an try to normalise using tobacco throughout holidays and join it with household and group.The merchandise have been typically marketed not directly via extra clandestine methods to bypass present promoting laws, he quipped.MORE UNI RS RN

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