Structured Snippets: The Low-hanging Fruit of SEO

I addressed wealthy snippets final week, explaining how they will improve natural search listings for ecommerce product pages. Structured snippets are related in idea, however they don’t obtain as a lot consideration within the context of natural search.
I’ll tackle structured snippets on this put up.
Structured Snippets
Structured snippets present extra data in natural listings. Google extracts the information from on-page tabular information — i.e., information marked up inside

HTML tags.
Structured snippets present extra factual data in natural listings. Google extracts the information from on-page tabular information.
Google first introduced structured natural snippets in 2014. However, they differ from structured snippets in advert extensions, that are managed through the advert setup course of.
Rich snippets and construction snippets are simply confused. Both stand out in natural search listings. But wealthy snippets come from structured information reminiscent of Schema.org, whereas structured snippets come from an HTML desk.
Structured snippets are much less predictable than wealthy snippets as Google could ignore an HTML desk and thus the snippet. Google virtually generates a wealthy snippet if the on-page markup is right.

The excellent news is Google usually combines structured and wealthy snippets when it encounters each on an online web page.
Google usually combines structured and wealthy snippets when it encounters each on an online web page. This instance reveals the structured snippet concerning the wealthy snippet.
Examples
HTML tables sometimes set up numeric information, which Google views as factual. Yet, in actuality, structured snippets lengthen past numbers. They can show a product’s specs, advantages, and even pricing.
All of these particulars make a snippet “shoppable,” in that it conveys expectations for the web page and in any other case match shopping for intent, making certain that whoever clicks on the itemizing is within the product.
“Shoppable” structured snippets present extra product particulars.

And right here’s the on-page desk (under) that generated the structured snippet above. It’s a wonderful instance of the uncertainty surrounding which half of the desk Google will select to extract.
This on-page HTML desk lists numerous product particulars, which Google then selectively extracts for a structured snippet.
 

The screenshot under is a structured snippet that summarizes an inventory. On-page HTML tables that present the choices and options are efficient search-optimization strategies for product and product class pages.
These two natural search listings for Healthline comprise structured snippets extracted from a desk on Healthline’s web site.

And right here’s the on-page desk that Google used to extract the information.


And, sure, Bing additionally helps structured snippets in the identical method — extracting information from tables and including it inside natural search listings.
Bing helps structured snippets in the identical method as Google. This instance reveals product particulars from a vendor of backpacking tents.
No Investment
Structured snippets, like wealthy snippets, are the low-hanging fruit of SEO. Structured snippets require no financial funding. Just add HTML tables and hope Google extracts the information.
Experiment with numerous HTML desk codecs, reminiscent of comparisons and have summaries. Implement tables through guide code (utilizing an HTML widget, for instance) or through plugins or customized apps out of your content material administration or ecommerce platform. Many platforms assist tabular information for product and class pages.

https://www.practicalecommerce.com/structured-snippets-the-low-hanging-fruit-of-seo

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