Hong Kong Disneyland’s eCommerce director to step down

Hong Kong Disneyland’s eCommerce director John Sinke has introduced his departure on LinkedIn, whereas he’ll take up one other place at “one other Disney entity”  in January. Sinke introduced his departure and mentioned, “Thank you for visiting! (After) Four years and 6 days, one tremendous hurricane, months of social unrest and a worldwide pandemic later, it’s time to say goodbye to my beloved Hong Kong Disneyland.”He added that he’ll “proceed in January with one other Disney entity right here in Asia” after going again to the UK and the Netherlands to spend time along with his household. Sinke joined Hong Kong Disneyland as advertising and buyer engagement director in November 2017. In this place, he managed model and product campaigns to develop income for the buyer direct enterprise; developed and carried out the buyer direct and digital technique in APAC, together with China, Hong Kong, the Philippines, Japan and eight different markets. He additionally Implemented advertising and media methods to assist the theme park penetrate totally different client segments and goal friends from key supply markets throughout APAC. Sinke took on his present function in March 2020, the place he was liable for business methods of all eCommerce journey platforms in APAC, together with Hong Kong Disneyland’s web site, Tmall and WeChat. He additionally managed partnerships with third get together eCommerce platforms resembling Alibaba and Tencent to drive income for digital direct channels. Additionally, he expanded and optimised eCommerce, online marketing and metasearch campaigns throughout APAC to enhance gross sales and enhance ROI.Before becoming a member of Hong Kong Disneyland, Sinke held senior positions at companies in Singapore. He was assistant vice chairman of digital advertising, eCommerce and social media, the place he offered strategic management and steerage to senior administration for the digital transformation of Resorts World Sentosa and grew income for sights resembling Universal Studios Singapore, S.E.A. Aquarium, Adventure Cove Waterpark, as well as to motels, F&B, leisure and spa.Moreover, Sinke was regional advertising supervisor for Asia at Singapore fintech firm CMC Markets from April 2010 to October 2012. He managed gross sales and advertising programmes throughout Asia to enhance energetic buyer database and buying and selling income; in addition to managed native advertising and gross sales groups in Singapore, Japan and China to drive enterprise progress by buyer acquisition, retention and engagement. MARKETING-INTERACTIVE has reached out to Hong Kong Disneyland for extra particulars.Related articlesHong Kong Disneyland Resort launches outside musical get together, collaborates with signers to have a good time anniversaryWeChat Pay HK gives HK Disneyland perks for residents


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