impact.com Closes 2021 With New Google Pay Integration, $150M in Funding and 51% Increase in Clients YoY

NEW YORK–(BUSINESS WIRE)–impact.com, the world’s main partnership administration platform supporting multiple million partnerships for greater than 1,900 manufacturers, in the present day introduced file progress in 2021. In the final yr, impact.com has seen huge traction with success in new capital funding, two acquisitions, and 4 new tech integrations. The firm has additionally seen progress with 51% enhance in their consumer portfolio and 15 award wins to this point this yr.

impact.com kicked off 2021 by becoming a member of Shopify Plus as a licensed app associate for influencer and internet affiliate marketing. Over the course of the yr, impact.com additionally introduced new product performance for B2B partnerships via a partnership with HubSpot, a tech integration with BigCommerce and most not too long ago an integration with Google Pay. Additionally, impact.com acquired Trackonomics, an SSP for publishers’ partnership applications that gives page-level income attribution and ROI, and Affluent, an analytics and automation platform designed to assist companies handle partnership applications for manufacturers. Earlier this yr, the corporate additionally disclosed monetary progress, exceeding $100 million in annual recurring income and closing a $150 million spherical of funding at a $1.5 billion valuation in preparation for an IPO.

The final two years have been an uphill battle for entrepreneurs. When each Apple and Google introduced in 2020 that they might severely restrict on-line focusing on, monitoring and measurement because of the lack of cookies and different on-line person identifiers, many needed to readjust their methods to achieve and convert their audiences. At the identical time, there was a surge in ecommerce; nonetheless, it’s been met with rising shopper backlash in opposition to promoting. As such, entrepreneurs have shifted their focus towards leveraging partnerships to attach with shoppers via third social gathering trusted opinions and suggestions, a pattern anticipated to proceed for the foreseeable future. With an inflow of influencer and affiliate methods, together with commerce content material, the partnerships business is provided to supply options the place promoting has failed.

“As in the present day’s advertising panorama shifts to accommodate altering shopper behaviors and the skyrocketing advert costs on the large tech platforms, we have now seen a better want for innovation inside the partnership economic system. We’ve tackled this head on via our product innovation, tech integrations, acquisitions and new capital funding, to supply our shoppers with the main world partnership administration platform accessible for all partnership varieties,” mentioned David A. Yovanno, CEO of impact.com. “The modern-day shopper is in management of their very own buying journey and is actively searching for out trusted, real and genuine options from trusted sources to satisfy their wants. impact.com gives a market, contracting answer, monitoring, cost, reporting and extra via the platform and is the reply for any model, writer and company keen to achieve shoppers in the way in which they need to be reached.”

In addition to impact.com’s company progress, the corporate has actively showcased its business experience this yr. In October, impact.com launched two new commerce content material reviews that discovered manufacturers with at the least 20 content material writer companions are 2X as more likely to see elevated income and publishers anticipate income from commerce content material to develop by greater than 50%. Earlier this yr, the corporate additionally launched Partnerships Experience 2021, a first-of-its-kind digital partnership occasion that includes audio system from Canva, Hubspot, Conde Nast and HSBC, launched The Partnership Economy podcast and debuted the Partnerships Experience Academy, a free on-line academy that educates learners about learn how to drive progress via internet affiliate marketing and partnerships.

More not too long ago, impact.com named HubSpot veteran Kim Walsh as Chief Growth Officer, in which she is going to assist long-term business success as the corporate strikes towards IPO in 2022. impact.com additionally added clients globally, rising its buyer depend by 51%—together with EcoHotels.com, Jabra, Virgin Australia, Puma, Skyscanner, Swarovski, Tempur Sealy, The PAS Group and Virgin Australia. The firm additionally introduced a company-wide paid parental go away coverage, providing 26 weeks for fogeys.

impact.com’s award successful work was additionally acknowledged by the business in 2021 with a number of beneath:

Vendor of the Year on the The Drum for Digital Industries

Most Innovative Use of Martech (Silver) at B2B Martech Awards

Best Performance Marketing Technology at Performance Marketing Awards (PMAs)

Best Travel, Leisure, and Lifestyle Campaign with TUI at PMAs

Best Influencer Marketing Platform (Bronze) on the Influencer Marketing Awards

Most Effective Use of Affiliate Marketing with Canva on the Drum Digital Advertising Awards APAC

Best Managed Affiliate Program USA: impact.com & DMi: Transform TUSHY’s Bottom-Heavy Affiliate Program on the International Performance Marketing Awards (IPMA’s)

Best SaaS Platform: Impact’s Partnership Cloud on the International Performance Marketing Awards (IPMA’s)

More data on the corporate’s momentum could be discovered in this recap video right here and on impact.com.

ABOUT impact.com

Impact.com, the world’s main partnership administration platform, is reworking the way in which companies handle and optimize all forms of partnerships—together with conventional rewards associates, influencers, commerce content material publishers, B2B, and extra. The firm’s highly effective, purpose-built platform makes it straightforward for companies to create, handle, and scale an ecosystem of partnerships with the manufacturers and communities that clients belief to make purchases, get data, and entertain themselves at house, at work, or on the go. To be taught extra about how impact.com’s expertise platform and partnerships market is driving income progress for world enterprise manufacturers comparable to Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, go to www.impact.com.

https://www.businesswire.com/news/home/20211208005157/en/impact.com-Closes-2021-With-New-Google-Pay-Integration-150M-in-Funding-and-51-Increase-in-Clients-YoY

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