impact.com closes 2021 with new Google Pay integration, $150m in funding and 51 per cent increase in clients YoY

impact.com, the world’s main partnership administration platform supporting greater than 1m partnerships for greater than 1,900 manufacturers, immediately introduced report development in 2021. In the final yr, impact.com has seen huge traction with success in new capital funding, two acquisitions, and 4 new tech integrations. The firm has additionally seen development with 51 per cent increase in their consumer portfolio and 15 award wins to date this yr. 
impact.com kicked off 2021 by becoming a member of Shopify Plus as an authorized app associate for influencer and internet affiliate marketing. Over the course of the yr, impact.com additionally introduced new product performance for B2B partnerships by way of a partnership with HubSpot, a tech integration with BigCommerce and most lately an integration with Google Pay. Additionally, impact.com acquired Trackonomics, an SSP for publishers’ partnership applications that gives page-level income attribution and ROI, and Affluent, an analytics and automation platform designed to assist companies handle partnership applications for manufacturers. Earlier this yr, the corporate additionally disclosed monetary development, exceeding $100m in annual recurring income and closing a $150m spherical of funding at a $1.5bn valuation in preparation for an IPO.
The final two years have been an uphill battle for entrepreneurs. When each Apple and Google introduced in 2020 that they might severely restrict on-line concentrating on, monitoring and measurement because of the lack of cookies and different on-line person identifiers, many needed to readjust their methods to achieve and convert their audiences. At the identical time, there was a surge in ecommerce; nevertheless, it’s been met with rising shopper backlash in opposition to promoting. As such, entrepreneurs have shifted their focus towards leveraging partnerships to attach with shoppers by way of third celebration trusted evaluations and suggestions, a pattern anticipated to proceed for the foreseeable future. With an inflow of influencer and affiliate methods, alongside with commerce content material, the partnerships business is provided to offer options the place promoting has failed.
“As immediately’s advertising and marketing panorama shifts to accommodate altering shopper behaviors and the skyrocketing advert costs on the large tech platforms, we now have seen a higher want for innovation throughout the partnership economic system. We’ve tackled this head on by way of our product innovation, tech integrations, acquisitions and new capital funding, to offer our clients with the main world partnership administration platform accessible for all partnership varieties,” stated David A. Yovanno, CEO of impact.com. “The modern-day shopper is in management of their very own procuring journey and is actively looking for out trusted, real and genuine options from trusted sources to fulfill their wants. impact.com gives a market, contracting answer, monitoring, fee, reporting and extra by way of the platform and is the reply for any model, writer and company keen to achieve shoppers in the best way they need to be reached.”
In addition to impact.com’s company development, the corporate has actively showcased its business experience this yr. In October, impact.com launched two new commerce content material experiences that discovered manufacturers with not less than 20 content material writer companions are 2X as prone to see elevated income and publishers count on income from commerce content material to develop by greater than 50 per cent. Earlier this yr, the corporate additionally launched Partnerships Experience 2021, a first-of-its-kind digital partnership occasion that includes audio system from (*51*), Hubspot, Conde Nast and HSBC, launched The Partnership Economy podcast and debuted the Partnerships Experience Academy, a free on-line academy that educates learners about the right way to drive development by way of internet affiliate marketing and partnerships. 
More lately, impact.com named HubSpot veteran Kim Walsh as Chief Growth Officer, in which she is going to help long-term industrial success as the corporate strikes towards IPO in 2022. impact.com additionally added prospects globally, rising its buyer rely by 51 pper cent – together with EcoHotels.com, Jabra, Virgin Australia, Puma, Skyscanner, Swarovski, Tempur Sealy, The PAS Group and Virgin Australia. The firm additionally introduced a company-wide paid parental depart coverage, providing 26 weeks for folks. 
impact.com’s award successful work was additionally recognised by the business in 2021 with a number of under:

Most Innovative Use of Martech (Silver) at B2B Martech Awards 
Best Performance Marketing Technology at Performance Marketing Awards (PMAs)
Best Travel, Leisure, and Lifestyle Campaign with TUI at PMAs
Best Influencer Marketing Platform (Bronze) on the Influencer Marketing Awards
Most Effective Use of Affiliate Marketing with (*51*) on the Drum Digital Advertising Awards APAC
Vendor of the Year on the The Drum for Digital Industries
Best Managed Affiliate Program USA: impact.com & DMi: Transform TUSHY’s Bottom-Heavy Affiliate Program on the International Performance Marketing Awards (IPMA’s)
Best SaaS Platform: Impact’s Partnership Cloud on the International Performance Marketing Awards (IPMA’s)

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