Sensical Taps Nickelodeon Vet Sharon Kroll Cohen as Head of Marketing

Former Nickelodeon exec Sharon Kroll Cohen has been tapped to move up advertising for Sensical, a brand new streaming service geared towards youngsters 2-10. Common Sense Networks CEO Eric Berger, to whom she’s going to report, introduced the rent on Friday.
Cohen had beforehand been serving as a senior advisor to Common Sense Networks, which launched Sensical this summer season. Cohen, who might be primarily based in New York, will maintain the title of vp, advertising.
Cohen’s oversight will embrace content material advertising, social media advertising, public relations and occasions, shopper insights, and consumer acquisition and buyer lifecycle advertising. She can even oversee editorial partnership applications and affiliate marketing online with gadget companions.

“Over the previous yr, I’ve had the privilege of partnering carefully with Sharon on the launch of Sensical,” Berger mentioned in a press release. “Bringing the streaming service to life throughout the course of the pandemic actually had its set of challenges, however Sharon’s dedication to excellence and willpower to succeed impressed me past phrases. As we construct and develop this best-in-class service in a extremely aggressive ecosystem, I can’t think about anybody higher suited to guide our advertising efforts and make sure that our distinctive model good points traction with audiences and is seen as a brand new benchmark in kids’s digital media.”

Sensical is impressed by Common Sense Media’s scores and assessment service for folks.
“After 20 years at Viacom constructing what’s arguably linear’s most recognizable youngsters model, I knew that my subsequent function wanted to be inside a corporation that was fearless in its go-to-market method as effectively as empowering in phrases of its message,” Cohen mentioned.I’ve discovered each of these attributes in Common Sense Networks and Sensical. I sit up for embarking on this subsequent chapter, with Eric and the remainder of the proficient management group, to develop this particular model within the months forward.”
At Nickelodeon, Cohen was most just lately government VP, Nickelodeon Experiences, the place she oversaw strategic planning, improvement of location-based experiences spanning accommodations, theme parks, stay reveals and theatricals, festivals, and model activations. Previous roles on the firm included government VP, companion advertising, senior VP, built-in and retail advertising, and main the Integrated Solutions Group.
Having launched this summer season, Sensical is a free ad-supported app that includes with a variety of video leisure custom-made to attraction to youngsters below 10, as effectively as dad and mom who need to be sure the programming is taken into account secure and academic throughout a range of subjects.

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