Top 5 social media marketing trends to look out for in 2022

As we begin to wrap up 2021 and put together to say goodbye to one other yr, it’s time to begin wanting ahead to 2022 and what the brand new yr might need in retailer. Trying to predict the world of social media is a thankless activity due to the fixed evolution of the platforms, and the velocity of the trade. Add to that the influence of the broader social setting and it turns into mission unimaginable – nobody predicted the pandemic and its influence on the meteoric rise of TikTok.
While nobody is aware of for sure what 2022 has in retailer, we are able to use our greatest judgement on how the market has developed over the previous yr or so. With that in thoughts, listed here are 5 social media marketing trends you must begin to put together for in 2022.
1. Social promoting will evolve
With Google planning to part out third celebration cookies by 2023, manufacturers will begin adapting their social promoting over the following yr in the construct up to the loss of life of cookies. There are fortunately a variety of promoting choices that don’t depend on third celebration cookies so all will not be misplaced, it’s only a case of tremendous tuning your exercise accordingly. Social platforms nonetheless present entrepreneurs with the chance to goal customers with personalised adverts, after which there are issues comparable to electronic mail marketing and search engine retargeting.
Of course, third celebration cookies have all the time been a vital a part of any technique, however this does present an amazing alternative to really get caught into the information. Get to know your viewers higher by diving into metrics round pursuits and preferences and you’ll begin to perceive your prospects on a private degree. 
2. The continued rise of TikTok
If you’ve managed to get via 2021 with out venturing into the world of TikTok I can solely congratulate you. The platform has exploded over the previous yr so its development doesn’t look like slowing any time quickly. In September this yr, TikTok celebrated hitting 1 billion month-to-month lively customers, making it the seventh largest social platform, and should you take away messaging apps (WhatsApp, Facebook Messenger, Wechat), the 4th largest. 

However, regardless of the massive development, manufacturers have typically been reluctant to make investments in the platform, doubtlessly due to issues about its longevity. When TikTok first hit the mainstream there was no manner of telling whether or not it will be a flash in the pan or whether or not it will begin to dominate like it’s at this time. This does nonetheless present manufacturers with the chance to get forward of the competitors whereas they proceed to stick with the previous reliables. 
TikTok doesn’t seem to be slowing down into 2022 and should you haven’t thought of making it a part of your marketing technique, now could be the time to. 
3. More in-platform purchases
Social commerce has seen a big development in latest years, as soon as once more largely thanks to the pandemic, and it’s now at a stage the place it’s virtually anticipated by prospects. With prospects being pressured to keep at house there was a higher demand for the chance to make purchases in other ways. 
From a conversion perspective, having the chance to make a purchase order straight after discovering the product on social media is a no brainer. Making potential prospects navigate to an internet site is simply an additional step the place they’ve the chance to fall out of the conversion funnel. 
Social media has all the time been an amazing discovery device for manufacturers, but it surely now wants to work exhausting and turn into a part of the buying course of. If you promote merchandise on-line in any respect, it’s value establishing a store on Facebook, Instagram or Pinterest. 
4. Influencers are the important thing to success
The variety of influencers/creators on-line has boomed in the course of the pandemic with folks wanting for various sources of earnings and one thing to fill their spare time. These creators received’t be on the identical degree as the massive influencers with tens of millions of followers, however anybody who creates content material for social media. 
Over 50 million folks in the world think about themself a social media ‘creator’ in some sense, making it a profitable space for manufacturers. As a outcome, social media platforms have been responding to this development with varied options that assist manufacturers and content material creators work collectively. The addition of instruments comparable to Instagram’s Branded Content Ads, YouTube Brand Connect, TikTok’s Creator Marketplace and far more simply present how essential platforms are contemplating their creators. 
If influencer marketing isn’t a part of your social media technique in the meanwhile you must actually think about it. Consider wanting previous the normal ‘influencers’ and have interaction with the smaller creators, who whereas they might not have the most important follower, will typically work together together with your model extra authentically. 
5. Short kind content material is king
It shouldn’t come as a shock that brief partaking content material that immediately grabs your consideration is essential on social media, this has all the time been the case. However, that is changing into extra excessive with shorter kind content material dominating the world of on-line video. This once more is probably going a results of the expansion of TikTok. (*5*) the platform solely allowed 15 second movies to be uploaded. This has modified through the years and the utmost size is now 3 minutes, however shorter movies nonetheless dominate the area. 
A couple of years in the past all of us thought lengthy kind video content material was the way in which ahead with the likes of Facebook Watch and IGTV, however actually, what number of occasions are you able to say you’ve engaged with this content material. Since TikTok’s arrival, different social media networks have adopted swimsuit with the likes of Instagram Reels, YouTube Shorts and the continued development of tales on Instagram and Facebook (let’s simply faux Fleets and LinkedIn Stories weren’t a factor). 
Video content material ought to already be part of your social media technique, however are you investing in 10 minute movies that nobody is watching? Consider slicing down the content material and specializing in brief and candy movies which might be extremely partaking.

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