57% Of North American Businesses Still Don’t Have An SEO Strategy

A latest survey of 600 U.S. and Canadian small to medium-sized enterprise house owners and their staff has revealed that 57% don’t have an SEO technique – and 23% haven’t any plans to create one this yr.
The Pollfish survey commissioned by UpCity discovered that simply 44% of companies presently have an SEO technique in place and 34% have made it a precedence to take action in 2022.
These findings are shocking coming off the again of practically two years of pandemic-related financial turmoil and uncertainty for companies, though the comparatively small pattern measurement is price noting.
Internet site visitors grew by 40% globally in 2020 as customers’ informational wants and procuring behaviors modified dramatically because of lockdowns, concern, and restrictions on companies.
Search curiosity in SEO spiked early on within the pandemic to its highest-ever stage as companies scrambled to get found by clients out of the blue looking for close by options for meals supply, on-line banking and healthcare appointments, house workplace furnishings, and extra.
Interest in SEO has remained robust because it’s come via not solely as a priceless advertising and marketing channel however a key supply of buyer perception in a time the place historic information proved largely ineffective, as effectively.
SEO works, and companies comprehend it.
Our personal State of SEO 2021 examine revealed that between mid-2020 and mid-2021, shopper website site visitors elevated for 64% of the SEO professionals surveyed.
SEJ additionally discovered that 74.3% of SEO budgets both held regular or elevated in that timeframe.
And so UpCity’s discovering {that a} sizable majority of companies haven’t any SEO technique in place is alarming – at the least for these companies concerned.

Key Findings From UpCity’s SEO SMB Survey Report
“We found in our inquiries that whereas many respondents are using SEO methods, many are additionally combining their SEO practices with PPC methods in an effort to create synergy between the 2 advertising and marketing channels,” report creator David J. Brin wrote.
In truth, 50% of small companies with an SEO technique in place are additionally investing in paid search promoting, and one other 30% plan to take action this yr.
PPC Advertising Platforms Of Choice
When it involves the place these small companies are investing their PPC spend, UpCity discovered that:
28% use Google Ads
17% use Facebook Ads
14% use Instagram Ads
9% use Amazon Ads
9% use LinkedIn Ads
Which PPC advert platforms are you utilizing? – UpCity
Small Business Analytics Tools Of Choice
When small companies had been requested which instruments they use for analytics:
“We requested the neighborhood what they had been utilizing for SEO analytics?” – UpCity
Top Small Business SEO Goals For 2022
When it involves what companies most need to accomplish this yr of their SEO program, UpCity discovered that these had been the top-weighted targets:
Increase natural site visitors.
Convert extra natural guests.
Strengthen area authority.
Win extra featured snippets.
Increase model consciousness.
Strengthen inner linking technique.
Improve web page velocity.
Lower bounce and exit charges.
Create a stronger backlink profile.
Diversify vary of high-traffic pages.
On the flip aspect, you possibly can select to have a look at the intense aspect of UpCity’s information; that 78% p.c of companies are making SEO a precedence in 2022. That’s nice information for them.
The holdouts – those that don’t plan to create an SEO technique this yr or don’t come via on their plans to implement one – will doubtless discover it more and more troublesome to get found by new clients on-line.
You have to start out someplace.
Read extra of UpCity’s findings of their full ‘How Small Businesses Handle SEO‘ survey report.
More sources:
Featured picture: Shutterstock.com/KrakenImages


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