Three tips on marketing your farm products on social media – Manila Bulletin


Yvette Tan
Emie Estialbo is a 25-year-old hydroponic lettuce farmer from Capiz. After shedding her job as a instructor in the course of the pandemic, Estiablo tried her hand at hydroponic farming. She received P50,000 in capital from the Department of Agriculture’s Kabataang Agribiz Competitive Grant, which she used to arrange her farm, Hydroponically-Grown Lettuce (HGL).
Even although HGL isn’t positioned close to a metropolis or market, its produce persistently sells out as a result of Estiablo makes use of social media as a solution to promote her produce. She presents three tips for fulfillment: Include your shoppers in your farming journey. “Always replace [your followers] on what you’re doing on the farm,” Estialbo says in Tagalog. Customers usually tend to purchase produce from farmers they’re accustomed to, and whose journey they’re invested in. Make certain that each one the pictures on your feed are aesthetically pleasing.
Post about collaborations and good suggestions. Customers love seeing behind the scenes. Post about who you’re collaborating with to leverage each your followers. Also submit (with permission) good suggestions you’ve acquired from clients. Not solely will this assist potential clients make up their minds about shopping for from you, your present clients really feel good as nicely as a result of they get that can assist you develop your enterprise.
Don’t hand over. This doesn’t simply apply to marketing on social media, nevertheless it’s extraordinarily necessary. “Farming is actually exhausting at first,” Estialbo says, including that it’s not a livelihood that’s inspired. “A whole lot of younger individuals are likely to get disheartened when nobody desires to assist them.” But she provides that if one desires to succeed as a farmer, they must persevere, oftentimes alone. “But there’ll come a time when individuals will need to allow you to… particularly while you [become] profitable,” she says. “Don’t lose hope as a result of at some point, you’ll harvest, you’ll earn, and all of the hardship you went by shall be rewarded.” These three tips have enabled Estalbo to make use of social media to generate curiosity in her lettuce even earlier than the primary harvest. As many farmers are realizing, social media could be a free and efficient solution to attain your supposed viewers so long as you deal with it as a enterprise and marketing instrument and never as an afterthought you possibly can assign to a random worker.
A well-thought out social media marketing plan, which might be so simple as posting about completely different elements of your farm life interspersed with your present harvests or value-added choices a minimum of as soon as day by day, may help increase consciousness about your farm enterprise, irrespective of the place you’re positioned. In right this moment’s hyperconnected world, typically all you might want to inform others about our products are an honest (not costly) smartphone, a couple of minutes to craft and submit intentional content material on your social media platform of your alternative, and sufficient web entry for you to take action.



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