Campaign Crash Course: Debunking affiliate marketing myths | Advertising

Campaign Crash Course: Debunking affiliate marketing myths | Advertising

Welcome again to Campaign Asia-Pacific’s Crash Course studying collection, during which you’ll be taught precious classes and sensible enterprise tips about trending and important subjects from business consultants in simply 5 minutes. Think of it as a mini mini MBA, if you’ll.

Lessons will cowl the breadth of the marcomms business, together with expertise, artistic, media, technique, management, variety and inclusion and extra. We’ll begin off by introducing you to bigger subjects and delve deeper into particular components sooner or later. This collection is designed to be helpful to C-suite executives in addition to these simply beginning out of their careers.

The lesson

The forty third lesson within the Crash Course collection will debunk myths about affiliate marketing. In this promoting mannequin, advertisers pay a fee to a string of associates, which may be a person or an organization, to advertise their merchandise. Conversions are tracked by way of affiliate hyperlinks, permitting the advertiser to see which associates carry out greatest. This type of marketing has been round for a few years, however Rakuten Advertising believes its worth is misunderstood.

In this lesson you’ll be taught:

The alternative ways entrepreneurs can use affiliate marketing.

How affiliate marketing is being affected by the deprecation of third-party cookies.

Which channels and clients affiliate marketing serves.

Five fast suggestions for fulfillment.

Your instructor

Camille Mandray is senior director of consumer providers at Rakuten Advertising, an affiliate marketing service prodiver. She has been with the corporate for greater than eight years, first beginning as a community growth specialist.

The quiz

After you watch the above video, take a look at your data of affiliate marketing with this quiz:

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