Meet on Geographical Indication for products, marketing strategies held in Thoothukudi

A conclave organised right here just lately to create consciousness of the necessity to get hold of Geographical Indication (GI) by bringing collectively stakeholders acquired response from the enterprise group.  The assembly, organised by NABARD Madurai Agribusiness Incubation Forum with the help of the Thoothukudi district administration to allow GI ecosystem amongst stakeholders of GI merchandise of Tamil Nadu, was an eye-opener to producers of area-specific merchandise.Over 300 GI tags have been given to varied merchandise throughout the nation., Tamil Nadu has solely 42 GI tags as a result of lack of information of some great benefits of getting the all-important tag at the same time as potential exists for over 100. It is as a result of the associations, producers and artisans have no idea the method of pre-GI registration, post-GI schemes, subsidies and submitting for authorised customers. Moreover, marketing traits have modified with the appearance of social media and market influencers, which is but to penetrate conventional companies. Hence, Assistant Collector (Training) Srutenjay Narayanan organised the conclave right here that attempted to bridge all of the gaps by holding a gathering of all GI stakeholders. Over 500 individuals joined the conclave just about from throughout Tamil Nadu and different States.  “GI tagged merchandise associations, authorised customers and producers of GI merchandise of Tamil Nadu participated in the conclave, which supplied them with the appropriate platform for sharing the challenges confronted by GI stakeholders. They interacted with Collector Okay. Senthil Raj and the native heads of varied authorities companies resembling NABARD, APEDA, MSME, Spices Board on post-GI registration advantages and schemes,” mentioned Mr. Srutenjay Narayanan. Thoothukudi MP Kanimozhi launched the handbook on GI merchandise of Tamil Nadu and the GI map of the State. She additionally launched the Blockchain-based traceability on GI tagged ‘Kovilpatti Kadali Mittai’, collectively developed by NABARD and MABIF (Madurai Agrobusiness Incubation Forum). The conclave additionally highlighted the necessity for International GI tag filings, rising the variety of authorised consumer filings for the GI merchandise and exploring extra GI tags in Tamil Nadu contemplating the wealthy custom and historical past of the State. The classes organised in the course of the assembly threw mild on hitherto uncared for areas resembling packaging, e-commerce and digital promotions. While Indian Institute of Packaging and NABARD MABIF Incubatee’s Shapers Studio defined in element concerning the want for enticing and secure packaging, GI Pro introduced revolutionary options for enriching the GI market potential and e- commerce platforms to market the merchandise. YouTuber Deepan Chakkravarthy demonstrated the necessity for digital promotions for GI and Varnik Systems and Solutions highlighted the sphere=degree challenges in implementing traceability expertise like Blockchain. The conclave highlighted the relevance of getting stakeholders’ assembly, supplied key insights and the takeaways gave a manner ahead for the conclave, mentioned Mr. Srutenjay Narayanan. Chief General Manager of NABARD T. Venkatakrishna, Assistant General Managaer Suresh Ramalingam, Dr. Senthil Raj, Corporation Commissioner T. Charusree, Additional Collector V. Saravanan, Superintendent of Police L. Balaji Saravanan, Thoothukudi Corporation Mayor N.P. Jegan and others participated in the conclave.

https://www.thehindu.com/news/cities/Madurai/meet-on-geographical-indication-for-products-marketing-strategies-held-in-thoothukudi/article65277632.ece

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