People of Play Announce Quarterly Education Webinars to Keep Toy Industry Marketing and PR Pros on Top of Trends

People of Play has introduced its first sequence of quarterly academic webinars concentrating on trade advertising and marketing and PR professionals. The first session shall be April twenty first from 1pmET -4pmET; the session will kick-off with a keynote speaker (TBA) adopted by break-out periods on matters requested by attendees. Topics have been vetted from each company and model view level. The session will finish with networking within the digital POP Pub.
After its success inside the inventors’ group, POP founder Mary Couzin seemed for a method to convey the identical degree of perception and schooling to the trade’s advertising and marketing executives and, together with Michele Litzky (LPR), requested different company and model representatives to type a committee that would establish audio system of curiosity to the group together with matters that may very well be necessary dialog starters.
After a survey asking advertising and marketing and PR professionals concerning the want for an everyday occasions the place they may be taught, share and community, the outcomes have been unanimous! So, save the date – April twenty first– for the kick-off occasion for the People of Play Webinars!
Some of the session matters for the primary occasion will embody:
· Influencer Engagement and Collaborations
· Affiliate Marketing
· Digital Marketing| search engine optimization / SEM
· eMail Marketing, Influencer Collaborations
· Social Media Trends and Best Practices
· Earned Media and Influencer Pitching / Press Releases
An thrilling keynote is within the works and there shall be networking within the POP Pub after the breakout periods.
The occasion is free to all advertising and marketing and PR professionals, however you want to register right here. It could be helpful to have a POP profile* for attendees, however not required.
*POP Profile – POP is probably the most highly effective search engine for everybody within the toy trade. Marketing and PR professionals and companies can record embody their expertise and experience on their profiles and Companies and Brands can seek for them by expertise, experience, and roles. Examples embody: #pr #pr company #product launch #influencers #online marketing #tendencies #doll launches #model pointers #leisure #licensing. PR companies can add movies of previous campaigns and media articles. Agencies/manufacturers can put their press releases on pop to each affiliate with the profile and be featured within the POP feed on the homepage and In the Bloom Report News Feed. And, there are masses of different options to discover!
People of Play (POP) celebrates and empowers toy and recreation innovation worldwide by offering academic alternatives, recognition and group for trade professionals, newbie inventors and individuals of all ages who love to play. People of Play oversees a quantity of occasions together with the Chicago Toy & Game (CHITAG) Fair, the Toy & Game International Excellence (TAGIE) Awards, the Young Inventor Challenge, the New Inventor Conference, the Professional Inventors Conference, Play in Education Conference, the Bloom Report and the People of Play Foundation.

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