Peter named A+E Networks VP Marketing & Comms |

Peter named A+E Networks VP Marketing & Comms |

March 30, 2022
Kelli Peter has been appointed as A+E Networks UK’s new Vice President of Marketing & Communications in a brand new function with an expanded remit, which can see Peter concentrate on digital transformation and product growth alongside engaged on the corporate’s current linear and on-demand companies.
Peter beforehand held senior positions at Discovery the place she was answerable for the launch technique and the worldwide roll-out of the DTC service, MotorTrend. Prior to this, Peter held senior positions inside Discovery’s in-house inventive company within the US and UK, the place she led account groups working throughout a number of channels and instituted and supervised the UK-based worldwide hub of their US company. Her profession has additionally seen her spend time on each model and company sides throughout a number of sectors together with journey, hospitality, CPG, retail and leisure.

Peter will oversee the marcomms methods for the corporate’s UK operation and portfolio of channels throughout promoting, partnership and online marketing, public relations, digital communications, on-air promotion, and all paid media exercise.
In her new place Peter will report into EMEA Chief Creative Officer and General Manager UK, Heather Jones, and shall be answerable for TV manufacturers Sky HISTORY, Crime + Investigation, BLAZE and Sky HISTORY2.
Jones commented “We’re thrilled to have Kelli be part of us as our new Vice President of Marketing & Communications. She comes with a wealth of related expertise and information and can deliver her skillset and confirmed knowhow to A+E Networks UK at an thrilling time for the corporate. She is the proper candidate for the function, and we’re actually excited for her to take our manufacturers’ advertising methods ahead.”
Peter stated: “I’m very excited to be becoming a member of A+E Networks UK at a time of such intensive exercise. With the brand new function comes big alternative to evolve our advertising methods as we glance to embrace and join with audiences who need to watch content material anytime, anyplace. Harnessing the facility of digital will permit us to create new and thrilling methods for A+E Networks UK’s established and much-loved manufacturers.”
Peter begins her function efficient instantly.

https://advanced-television.com/2022/03/30/peter-named-ae-networks-vp-marketing-comms/

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