SEO 101: The Anatomy of a Meta Description

You’ll discover the meta description bundled along with the title tag within the metadata for each webpage, usually under or close to the title tag within the head of the supply code. The meta description’s complete function is to coherently describe the web page and its objective. 

While the meta description, sadly, doesn’t straight influence a web page’s rankings, it might probably influence the clickthrough fee for the web page. The search engines like google and yahoo might select to point out the meta description underneath the blue underlined web page title within the search outcomes. As such, it’s a important space during which to summarize the web page’s content material and add a name to motion that may entice that searcher to click on in your web page slightly than the competitions’ pages. 

Here’s what the meta description ought to seem like within the search outcomes in addition to in your code.

The meta description is just not an on-page SEO component in the best way a title tag additionally seems in every web page’s window tab, nevertheless it’s a vital half of bettering the person expertise within the search outcomes and, hopefully, the click-through fee. 

Follow the three tips under to jot down meta descriptions that may positively influence your SEO efficiency.


While utilizing key phrases within the meta description gained’t enhance your possibilities of rating, the various search engines do spotlight the key phrases that searchers use of their search question by bolding them within the search consequence. As you describe your web page, ensure that to make use of the key phrases you utilized in your title tag, in addition to any further key phrases that wouldn’t match into that tag’s 55-60 characters. As you achieve this, guarantee that your meta description is grammatically right and reads nicely. Overusing key phrases simply to get them bolded might be a actual turn-off to searchers.


A greatest follow for forming clickable meta descriptions is ending with a name to motion. Why ought to searchers click on in your search consequence? What can they do, or what’s going to they be capable to obtain in your website that units you other than opponents? If you supply free delivery, the widest choice, the power to register or be taught extra, all of these might be used as calls to motion on the finish of the meta description.


Use all 155 characters, or get as shut as attainable with out going over. After you hit a few characters over this candy spot, the dreaded ellipsis will seem, reducing off your meta description in order that your exhausting work is just not fully seen to searchers. 

Use all of the characters to maximise your search consequence’s footprint on the web page. The extra characters that you just use, the extra strains of textual content your meta description takes up, and the additional you push the opposite search outcomes down the web page. It turns into a visibility benefit for you in case your meta description is above the web page reduce off and searchers don’t should scroll additional to search out what they’re searching for. 

Lastly, it doesn’t matter what you do, don’t simply copy two sentences out of your physique copy. Google is completely succesful of pulling copy out of your web page to fill the web page description if it desires to. Write a customized meta description to try to affect what Google shows within the search outcomes. That’s taking benefit of your alternative to extend clicks. 

The meta description might not be essentially the most thrilling facet of on-page SEO optimization, and it could not enhance your possibilities of rating, however its affect on the searcher’s click on resolution makes it nicely price the additional effort to optimize it.

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