The Best Social Media Platforms for Video | Good2bSocial

Video and social media go hand-in-hand. According to HubSpot’s 2021 State of Marketing Report, video is the highest content material advertising technique, whereas social media was the highest advertising channel. Facts like these – together with the expansion of social media video platforms – show that combining social media advertising with video content material is an extremely efficient technique. However, not all video methods are created equal, nor are the social media platforms the place video is displayed. If you propose to make video part of your digital advertising efforts, it’s essential make certain that you’re sharing the precise messages on the precise platforms with the precise individuals. Here is a breakdown of one of the best video platforms for regulation companies.

Where do People Watch the Most Social Media Videos? 

Chances are you’ve heard in regards to the success of Gen-Z concentrating on platforms like TikTok. However, whereas Instagram, TikTok, and different platforms have develop into extra fashionable, they’re not the one locations the place individuals watch movies. According to HubSpot’s report, the preferred reply to the query “On which social media platform do you mostly watch movies?” was YouTube. In truth, the responses have been: 

YouTube – 35%

Facebook – 25%

TikTok – 19%

Instagram – 8%

Other – 13%

This survey reveals us that a mixture of older and newer platforms is most impactful. The survey additionally demonstrates that video content material is the highest content material format that entrepreneurs leverage throughout social platforms. When contemplating video platforms for regulation companies, attempt utilizing a wholesome combine of various platforms which are hottest, like those said above.

5 Tips for Your Best Social Media Video Strategy

As we stated, there’s no one-size-fits-all method on the subject of video platforms for regulation companies. But there are some greatest practices that may assist guarantee your video will get the eye it deserves. 

1. For most video platforms for regulation companies, “snackable” content material is most profitable

Super short-form content material is right for right now’s busy audiences. People don’t make investments the time into varied content material codecs that they as soon as did, so specializing in brief movies that drive engagement is a greater solution to generate curiosity. One essential word on any such content material is that many platforms auto-play movies, so it’s essential be certain that movies are appropriate for auto-play. Keep them brief and put a very powerful data within the first few seconds. In many cases, the movies start enjoying silently, so embody textual content overlays or captions too.

2. Test varied video codecs

Snackable content material may be very highly effective, however there may be nonetheless a spot for longer movies and different sorts of content material. For instance, there are seemingly individuals in your viewers who could be considering a reside video Q & A or an interview with a thought chief. Experiment with reside streams, interactive movies, storytelling options, and so on. Make positive you establish the metrics you wish to observe after which monitor them so you possibly can see what’s working and what wants to alter. 

3. Tailor video content material to a platform’s viewers

Some content material will carry out higher on sure platforms than others. For instance, we all know that shorter, lighter subject-matter content material will seemingly carry out higher on YouTube or Facebook, whereas a Q & A with a thought chief will get extra views on LinkedIn. Make positive you perceive the viewers for every social media platform after which put up content material that’s applicable for these individuals. 

4. Don’t rely an excessive amount of on repurposed content material

Don’t get us incorrect, repurposing content material is an extremely good thought and may also help even small advertising groups attain extra individuals. However, you don’t wish to fall into the entice of posting the identical video to a number of platforms too typically. Make positive you have got a singular technique for your most prioritized video content material platforms. Keep in thoughts that some social media platforms will even deprioritize your content material if it has a watermark from one other community. 

5. Partner with different individuals

Just such as you’re an knowledgeable in authorized issues, there are people who find themselves specialists in video advertising inside your area of interest. Some of them may even create movies for you after which share them with their viewers. Influencer advertising has by no means been extra essential. Reach out to thought leaders in your trade and have them in your movies or have them endorse your agency of their content material. Talk to different trade specialists about how one can collaborate on video content material. Similarly, you possibly can embody glad shoppers in your efforts. You can ask for video consumer testimonials, or compile a video of a number of user-generated content material. 


Social media and video advertising are evolving continuously. It’s essential for entrepreneurs to remain updated on the most recent developments and greatest practices and one of the best video platforms for regulation companies.

Recommended For You