Ryan GatesPresident at PANO Marketing Website Address: pano-marketing.com
Each week on “Digital Champions,” our host talks to media specialists throughout the nation. This week our host speaks with Ryan Gates from PANO Marketing. To study extra, try https://pano-marketing.com
What is your organization Elevator pitch when speaking about your organization?
PANO Marketing offers outsourced advertising and marketing division companies — a subscription to an skilled advertising and marketing group, led by an trade skilled, for a fraction of the price of one full-time worker. We are a decentralized enterprise embedded at Wichita State University that focuses on FQHC healthcare advertising and marketing.
What is the most important change in advertising and marketing that you simply see coming within the subsequent 2 years?
We have already seen an enormous change in shopper behaviors throughout COVID-19 as individuals turned extra digital savvy and adopted extra digital instruments at a fast charge. We have seen extra comparability purchasing, switching manufacturers, and digital consumption over the previous 2 years. Over the subsequent 2 years, these traits and behaviors will proceed to extend at a compounded charge. Marketing methods want to fulfill these new wants with digital instruments, a deal with UXD, and a deal with fostering significant relationships with prospects that present bespoke experiences.
What is one tip that you’d give on the subject of digital advertising and marketing?
We are likely to focus too closely on the “product” in advertising and marketing. For us, particularly in healthcare and the nonprofit sector, “expertise” is what must be centered on. A poor product with an amazing expertise will promote whereas an amazing product with a poor expertise is not going to. Focus on UX, UXD, and considerate automation on the subject of digital advertising and marketing and MarTech instruments.
What is the principle ache level that you simply clear up in your prospects?
When a company has individuals of their advertising and marketing division who’re managing a number of obligations, they’re unable to supply the eye wanted to the assorted initiatives. For lower than the price of one FTE, PANO offers our shoppers with a group of pros who’re specialists of their discipline. This permits our shoppers to be extra proactive, strategic, and profitable of their advertising and marketing targets and ways.