“These results validate our potential to foresee our purchasers’ wants in immediately’s difficult atmosphere,” mentioned Andrea Monge, CEO, ISPD. “Our monetary power and the range of our merchandise in addition to the investments and integration processes we have undertaken will enable us to proceed strengthening our management, serving to manufacturers by our know-how to raised perceive what motivates client choices.”
2021 results
Consolidated
Pro-forma (1)
2021
2020
2021
2020
Total gross sales
106.2
54.9
122.2
89.9
Net gross sales (2)
105.7
54.4
121.7
89.5
Gross revenue
46.3
25.2
46.3
42.6
% Gross revenue / Net gross sales
44%
46%
38%
47.4%
Personnel bills
(28)
(18.2)
(28)
Other working bills
(12)
(6.9)
(12)
EBITDA
6.3
0.2
6.3
4.2
Amortization / Depreciation
(1.2)
(0.8)
(1.2)
EBIT
5.1
(0.43)
5.1
2
Profit or loss
0.6
(3.25)
0.6
Consolidated revenue or loss earlier than taxes
5.7
(3.7)
5.7
Taxes
(0.3)
(0.4)
(0.3)
Consolidated web revenue or loss
5.4
(4.1)
5.4
(1.7)
(1) Calculated after the merger between Antevenio/Rebold on Jan. 1st, 2020
(2) Total earnings minus promoting reductions
Milestones
The Group’s consolidated revenue for all of 2021 totaled 105.7 million euros. After the profitable merger between Rebold and Antevenio in September 2020, pro-forma earnings improved by 36%, totaling 121.7 million euros because of the advert market’s restoration, particularly through the second half of the 12 months
The earnings earlier than Interest Taxes, Depreciation, and Amortization (EBITDA) totaled 6.3 million euros, whereas web revenue reached 5.4 million euros.
By enterprise space, digital media providers grew greater than 80% in response to the market’s new wants in immediately’s digital atmosphere. Affiliate advertising and marketing, which incorporates ISPD’s 4 key verticals (journey, trend, training, and life-style), improved by 20%. Technology and related providers, whose exercise focuses on southern Europe, was affected by the area’s slower fee of restoration.
The United States grew to become ISPD’s main market, with the nation’s share of gross sales now accounting for 46% of the group’s complete. Latin America at present represents 34% of the Group’s enterprise, rising 4 proportion factors this final 12 months. The greater quantity of exercise in the Americas is as a result of area’s speedier restoration. By distinction, Europe’s relative weight (together with Spain) now represents 20% of gross sales.
ISPD maintains a stable monetary place, with 20.1 million euros in liquidity in comparison with 9.1 million on the finish of 2020 and a web monetary debt of -9.6 million euros.
Organized to scaleAfter the merger between Antevenio and Rebold, ISPD is making ready for a brand new interval of development based mostly on its mission: connecting folks and types. To obtain this, the Group is introducing a brand new model id which contains its forward-looking view of the market, purchasers, and customers. ISPD’s new strategic focus facilities on bringing higher insights to manufacturers about customers’ wants and needs. The Group acquired Happyfication, the US knowledge intelligence and cognitive advertising and marketing firm, in September 2021 to meet this imaginative and prescient. Happyfication is a key device to having the ability to shortly outline strategic plans for manufacturers whereas bearing in thoughts the context, wants, and needs of consumers in their respective classes. The Group thus goals to current proposals to manufacturers based mostly on the mixture of ISPD’s methodology, know-how, and multidisciplinary group.In addition to incorporating Happyfication, ISPD continues to seek for new development alternatives by joint ventures and investments in tasks that may allow the Group to shortly create worth and holistically develop working options for its purchasers. Fernando Rodés, ISPD Executive Chairman, shared that “We’re seeing the company world’s ever-faster digital transformation globally and we have demonstrated that we’re on the forefront of this course of. Business alternatives have emerged that did not exist earlier than, and our renewed company focus helps strengthen {our relationships} with our purchasers and information them in this new age.” To assist it obtain its development targets, ISPD has introduced the appointment of María Pousá as Chief Growth Officer and Antón Astray as Country Manager for Spain. In addition, Charlotte Bouchet’s tasks as Chief People and Transformation Officer have been expanded to embody collaborative initiatives between Group corporations on the world stage. In addition, Andrés Joannon has been named VP for Latin America whereas persevering with to function Country Manager for Chile.About ISPD ISPD is a cognitive advertising and marketing group redefining how folks and types relate. We mix cognitive science and creativity to supply our clients with end-to-end capabilities throughout our community of businesses. Our 500+ multidisciplinary specialists from analysis, knowledge science, strategic planning, inventive storytelling, shopper advertising and marketing, gaming, media, know-how options, and consulting ship breakthrough results for our purchasers. Visit us at ispd.com to be taught extra.SOURCE ISPD
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