Job: Senior Manager, Marketing – Showmax Nigeria at Multichoice

Purpose of the Position

To develop a totally built-in and localised Brand, content material, PR, and digital advertising and marketing Strategy (throughout the broader company technique) that can resonate with the Nigerian Market
To set up and develop a wholesome model place throughout the market
Drive advertising and marketing briefs, plans, omnichannel technique/combine, and execution of all advertising and marketing campaigns aligned to our Content calendar to drive brief time period gross sales progress, whereas concurrently driving Brand Execution to enhance long run place.

Key Performance TargetsStrategy – Developing & Executing Strategic Plans:

Develop and execute domestically related Brand Strategy (consistent with the general Corporate Brand technique) in addition to Overall Marketing Strategy
Develop content material, PR, and digital advertising and marketing technique (each brief time period and long run)
Conduct analysis evaluation and interpretation to tell and repeatedly enhance advertising and marketing methods (together with optimising attain, recall, engagement and different advertising and marketing metrics to maximise ROI)
Work intently with Senior Manager Partnerships to make sure partnership advertising and marketing displays and magnifies the above omnichannel advertising and marketing technique
Formulates, develop and implement inventive, promoting, media and promotional campaigns for channels
Including a related digital advertising and marketing technique (natural and paid)
Develop and execute a domestically related commerce advertising and marketing technique, in partnership with the Channels Manager (e.g. making certain direct gross sales pressure reinforce Showmax’s Brand technique)
Develop and execute a domestically related Content advertising and marketing technique for tentpole content material items
Translate Organizational gross sales targets and technique into significant operational targets and strategic focus areas, and design advertising and marketing campaigns to realize these targets
Obtain buyer perception to determine and consider strategic and progressive income producing gross sales initiatives
Identify key inventive alternatives & check for progress by means of acquisition targeted campaigns targeted on boundaries and triggers to entry.
Ensure advertising and marketing campaigns are additionally designed with the shopper journey in thoughts, to maximise gross sales conversions, minimise leakage within the acquisition funnel and minimise CAC
Work intently with Multichoice Nigeria to leverage synergies in Sales and Marketing the place doable.

Brand Delivery:

Co-ordination & administration of brand name technique, model asset administration, model constructing, sharing & consistency.
Multi-channel administration, on-line & offline.
Creating model worth & managing perceptions.

PR Strategy and Relationship Management:

Ensure a complete PR technique, aimed at growing buyer consciousness, content material discovery and constructing engaged communities, along side the PR supervisor and company communications groups
Maintain wholesome and robust relationships with PR and information companies, each to optimise alternatives for PR protection, in addition to keep forward of potential damaging press releases and intervene early to stop reputational injury.

Digital and Social Marketing:

Work with related groups on journey, funnel mapping and conversion testing, monitoring and optimisation to drive progress.
Identify key inventive alternatives & check for progress by means of acquisition targeted campaigns targeted on boundaries and triggers to entry.
Work with company digital efficiency advertising and marketing groups to drive conversion and price efficiencies, optimising all digital metrics (CPM, CPC, CPA, and so on)
Develop progressive and viral campaigns to realize broad, buyer pushed attain

Marketing Budget Management:

Ensure correct monitoring and common reporting of selling funds
Take a strategic strategy to budgeting, growing an annual funds forecast constructed round deliberate .- -campaigns (with ample buffers)
Rigorously monitor Marketing efficiency towards authorised budgets and put measures in place to handle variances. Manage month-to-month burn charge and repeatedly determine areas for improved effectivity.

Marketing Operation Delivery:

Execute on the Brand Strategy and arrange metrics to measure success of rollout
Develop and handle inventive advertising and marketing initiatives in assist of organisation’s vary of actions, aligned to content material calendar – throughout conventional channels and digital channels together with PR, Social (natural) and ideally efficiency advertising and marketing
Introduce key advertising and marketing insurance policies, processes and instruments to make sure an environment friendly and structured Marketing division
Management of media technique and dealing with media companies
Ensure all campaigns are completely documented (comms plan, property, GTM execution) and usually talk to inner stakeholders
Regularly current on technique and marketing campaign efficiency to Exco
Anticipate reputational threats and system response methods and handle reputational points swiftly and effectively
Align the organisation internally round advertising and marketing, model, and buyer targets
Guide and direct the develop and execution of by means of-the-line advertising and marketing communications throughout all touchpoints.

Stakeholder Relations (Local Board members/Shareholders/ Multichoice Nigeria Team):

Ensure sturdy relationships with native Multichoice Nigeria group, company Connected Video groups and company Multichooice Teams (MAH, CII, anti-piracy, and so on) leveraging synergies between the 2 corporations the place doable to drive price and income efficiencies
Work with in-home studio groups the place related to ship advertising and marketing campaigns; handle and coordinate exterior companies to ship technique, conceptualisation, improvement & manufacturing of selling campaigns throughout client segments and touchpoints to realize targets.
Ensure efficient documentation and communication to senior stakeholders of an annual model and content material advertising and marketing marketing campaign calendar linked to progress targets
Ensure sturdy relationships with exterior advertising and marketing companies.

People Management:

Build a excessive-efficiency group (together with gross sales and advertising and marketing company expertise)
Provide management within the side of Performance course, purpose clarification, communication, engagement, ethics, dedication & vitality
Talent administration, capability, competence & expertise – improvement
Responsible for group energy & efficiency degree (attraction, choice, retention & improvement group)
Ensure subordinate managers have clear, present and measurable targets; maintain direct experiences accountable for their very own outcomes and obstacles and cope with underperformance
Ensure alignment with Team energy, efficiency and vitality matched strategic necessities – beneath performers recognized, improved or eliminated.

Key Internal Customers:

Connected Video Corporate group (incl Marketing, Digital, Product and Strategy), Multichoice CNigeria Functional Teams, CII Team (Analytics), Content, Commissioning and Internal Studio; Regulatory, Finace, HR, Legal, anti-piracy, PR and Corp Comms.

Key External Customer:

Media Agencies; Production Houses; Creative Agency; third get together Sales Agencies (direct, casual, formal); External companions (MNOs, ISPs, Banks, and so on); Payment distributors, Research homes.

NecessitiesQualifications Essential:
Qualification Preferred:

A minimal of 10 years of senior administration expertise in Marketing, branding, publicity experienc
A historical past of launching new manufacturers (or designing and executing main rebranding campaigns)
Budget administration expertise
Strong expertise growing and executing methods and advertising and marketing campaigns throughout channels: ATL, BTL, Digital, Performance Marketing, PR, Activations
digital advertising and marketing background to incorporate natural and paid (social, google, and so on)
Detailed business and monetary acumen, balanced with inventive aptitude
People administration expertise is important
Ideally expertise within the Pay TV or OTT business (or expertise in promoting and advertising and marketing digital B2C companies).

Technical Competencies:

Brand Strategy, improvement and administration
Content advertising and marketing technique, improvement, execution and optimization
Copywriting and content material creation
Media company administration
Commercial acumen
Developing worth propositions
Competitive evaluation
Reporting and Research
Financial Management/Budgeting
Regulatory compliance and authorized environments.

Behavioral Competencies:

Strategic Thinking
Risk Management
Negotiation Skills
Future Oriented.

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