Lazada Malaysia and Universiti Teknologi MARA (UiTM) signed a Memorandum of Understanding (MOU) to launch Lazada4Youth, an initiative which goals to promote digital entrepreneurship and innovation amongst native youths in Malaysia. The signing ceremony happened on 11 April 2022 at UiTM Puncak Alam, with signatories, YBhg. Prof. Datuk Ts. Dr. Hajah Roziah Mohd Janor, Vice Chancellor, Universiti Teknologi MARA (UiTM) alongside Cheang Kiat Cheong, Chief Financial Officer of Lazada Malaysia, and officiated by YBhg. Dato’ Seri Abdul Razak Jaafar, Secretary General, Ministry of Higher Education (MOHE). Lazada4Youth includes a sequence of workshops for aspiring digital entrepreneurs, with the added bonus to be onboarded as new sellers or digital advertising and marketing associates. The first workshop, led by Lazada Certified Trainers, was carried out on the day of the MOU signing ceremony, along with vibrant young skills from Lazada Malaysia’s Business Development and User Growth groups. 400 college students participated within the workshop in-person, whereas greater than 3,500 individuals joined the workshop by way of UiTM’s Faculty of Business and Management official YouTube channel. During the session, insights have been shared on the eCommerce trade, digital branding, enhancing digital presence, internet online affiliate marketing and vendor onboarding, whereas 15 native entrepreneurs showcased their companies as a part of the occasion exhibition. The workshop additionally included a particular phase on enterprise challenges and success tales as shared by Dato’ Rizalman Ibrahim, an icon within the style and inside design trade, who can also be a member of UiTM’s Board of Directors, in addition to Anisah Farid, a number one artistic designer. Speaking on the signing ceremony, Cheang Kiat Cheong, CFO of Lazada Malaysia stated, “Robust participation and inclusion of youth within the nation’s digital economic system are instrumental to foster a sustainable progress for the subsequent technology of eCommerce. Lazada4Youth strives to empower young entrepreneurs to uncover extra methods to construct a extra inclusive and sustainable mannequin for their very own companies, whereas championing the expansion of the native digital economic system.”“As a expertise supplier to stimulate stronger digital entrepreneurship capabilities, UiTM is constantly searching for artistic methods to present a greater platform to nurture and reinvigorate skills. Lazada4Youth will set a brand new benchmark for UiTM as a catalyst to stimulate capability constructing amongst college students and nurture future-ready leaders,” stated Prof. Datuk Roziah, Vice Chancellor of UiTM.Dato’ Seri Abdul Razak, Secretary General, MOHE, added, “The profitable implementation and potential affect of this programme will lead to a optimistic publicity and helpful expertise for college college students to construct profession alternatives with main trade leaders reminiscent of Lazada. This is according to the “Entrepreneurship-Integrated-Education (EIE)” launched by MOHE, which focuses on forming a synergistic and holistic entrepreneurial ecosystem, whereas creating high-impact entrepreneurship involving varied strategic companions that emphasise innovation and technology-based entrepreneurship.”Upon completion of the Lazada4Youth workshop, taking part college students which might be prepared and ready to promote their merchandise on-line might be onboarded the Lazada platform underneath the ‘Hari-Harimau New Seller Kickstarter Package 2022’, with zero fee payment on prime of different advantages, together with 2% fee payment waiver and free RM150 advert credit. A devoted crew of specialists may also information the aspiring digital entrepreneurs to guarantee a gentle induction, particularly in the course of the first three months with Lazada. Alternatively, they’ll decide to join the Affiliate Marketing Programme which allows them to earn aspect earnings by optimising on their social media following.The Lazada4Youth initiative will proceed to be developed and rolled out throughout the nation, reaching out to college students in different UiTM campuses within the Southern and Northern areas, in addition to East Malaysia, adopted by different native universities in Malaysia.This content material is offered by Lazada Malaysia.Interested in having your bulletins on Malaysiakini? Contact the bulletins crew at [email protected] or whatsapp on +60 17-323 0707 for pressing issues.
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Lazada and UiTM collaborate to empower young entrepreneurs through Lazada4Youth
