Livewire expands to India with Prasanna Iyer as head | Digital

Gaming advertising and gametech firm Livewire has introduced an growth into APAC with two senior hires and the opening of latest workplaces in Singapore as a regional hub centered on Southeast Asia, as nicely as Mumbai as its HQ for India. The firm has appointed Joseph Lee as its business director, Southeast Asia and Prasanna Iyer as head of India. Lee was beforehand with Spotify as gross sales lead. Iyer joins Livewire from Rezilient Digital, a programmatic and media gross sales consulting agency.


Livewire was launched in March 2021 by co-founders Indy Khabra and Brad Manuel as the primary international firm centered on gaming advertising and gametech.  


Khabra and Manuel, co-founders, Livewire, mentioned, “We’re thrilled to broaden Livewire into Southeast Asia and India, each key development areas for cell gaming, rising content material viewership and passionate esports communities. Joseph and Prasanna will speed up our providing within the area launching our suite of gametech options to entrepreneurs and companies. Livewire has plans of additional growth into  APAC, serving to extra advertisers perceive the gaming ecosystem and the way they join to immersive, digitally-connected environments.” 


Lee mentioned, “I’ve been an Esports fan for over a decade now and seeing how gaming has turn out to be mainstream in advertising conversations has me tremendously excited to be part of Livewire – a  pioneer within the gametech area. Gaming is well one of many fastest-growing sectors, and I can’t  wait to work with Livewire’s companions in Southeast Asia to incorporate gaming into their  advertising methods.”


Iyer mentioned, “I’m very excited to launch Livewire in India and produce a number of the greatest names within the international gaming area to Indian advertisers. The Indian gaming market is rising exponentially, and  Livewire, with its international experience in all issues gaming is poised to assist companies and types absolutely utilise this chance. Combining programmatic, gaming advertising methods and  bespoke in-game promoting, Livewire continues to ship genuine gaming options for  manufacturers.” 


Iyer has a profession spanning over 18 years and has labored at Wipro, Google, and Times Internet, amongst others.

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